Planning, Implementing, & Evaluating Health Promotion Programs: A Primer (6e)

Planning, Implementing, and Evaluating Health Promotion Programs: A Primer provides students with a comprehensive overview of the practical and theoretical skills needed to plan, implement, and evaluate health promotion programs in a variety of settings. The Sixth Edition features updated information throughout, significantly re-worked Chapters 2 and 3 for a more streamlined presentation, a more robust supplements package, and more information on program management and administration. It has been thoroughly reviewed by both practitioners and professors to reflect the latest trends in the field.

"[Planning, Implementing, and Evaluating Health Promotion Programs: A Primer] provides a very clear and concise explanation on how to develop a Health Promotion Program. The book provides excellent examples and activities for application of Program Planning as well as ties in each step so the final process makes sense. I also like that the book prepares and encourages students to take the CHES exam as well as gives them the tools they need to be successful.”

– Aimee Richardson, Adjunct Faculty, American University, Washington, DC

Preface

1. Health Education, Health Promotion, Health Educators, and Program Planning

Part One: Planning a Health Promotion Program

2. Starting the Planning Process

3. Models for Program Planning in Health Promotion

4. Assessing Needs

5. Measurement, Measures, Measurement Instruments and Sampling

6. Mission Statement, Goals, and Objectives

7. Theories and Models Commonly Used for Health Promotion Interventions

8. Interventions

9. Community Organizing and Community Building

Part Two: Implementing a Health Promotion Program

10. Identification and Allocation of Resources

11. Marketing: Making Sure Programs Respond to Wants and Needs of Consumers

12. Implementation: Strategies and Associated Concerns

Part Three: Evaluating a Health Promotion Program

13. Evaluation: An Overview

14. Evaluation Approaches and Designs

15. Data Analysis and Reporting

Appendix A: Code of Ethics for the Health Education Profession

Appendix B: Cost-Benefit and Cost-Effectiveness as a Part of the Evaluation of Health Promotion Programs

Glossary

References

Name Index

Subject Index

• Chapters 2 and 3 have been significantly reworked.
  • The old Chapter 3 (Starting the Planning Process) is the new Chapter 2.
  • The old Chapter 2 (Models for Program Planning in Health Promotion), now follows the old Chapter 3 for a more logical presentation.
  • Codes of ethics have been moved out of both Chapters 2 and 3 and placed in appendix A.
  • Both chapters have been rewritten in terms of new models/studies/research.
• Program management and administration content has been added throughout.
• More practical examples have been added.
• The Healthy People 2020 model has been added.
• The logical model has been moved from Chapter 1 to Chapter 3.
• Content about coalitions and group work in the field is now included in Chapters 1, 9, 10, and 12.
• Supplements have been revised.
  • An updated Test Bank, now available in TesGen^® as well as Microsoft^® Word, with content changed to reflect changes made to the text.
  • PowerPoint^® slides have been streamlined to include clearer language.
  • The Companion Website includes more Program Plan templates and more plans.

• A straightforward, step-by-step format makes concepts clear and the full process of health promotion programming understandable.
• Theory and practice are combined with more real-life examples and activities for developing a health promotion program.
• Student activities are included at the end of each chapter to provide hands-on experience.
• Chapter introductions, learning objectives, key terms, summaries, review questions, activities, and web links appear in each chapter.
• Application boxes feature real-world examples of the stage or concept covered in the chapter.
• “Responsibilities and Competencies for Health Educators” boxes in each chapter present relevant standards from the National Health Educator Competencies Update Project (CUP).
• A Glossary including all the Key Terms adds much needed reference material.
• A companion website includes quizzes and example student plans created by former students.

Jim McKenzie was the first to come out with a book that combines program planning, implementing, and evaluating all in one place. A Professor at Penn State Hershey and a Professor Emeritus at Ball State University, he is Master Certified Health Education Specialist (MCHES). He also serves as the Coordinator of the Division Board of Certified Health Education Specialists of the National Commission for Health Education Credentialing.

Brad Neiger is the chair of the Health Science Department at Brigham Young University. Brad has also served in the field within the Utah State Department of Health and the National Health Institute.

Rosemary Thackeray is an Associate Professor at Brigham Young University. She has revised the marketing chapter, her area of expertise.

• Companion Website for Planning, Implementing, & Evaluating Health Promotion Programs
  wps.aw.com/bc_mckenzie_health_6