A practical approach to strategy that demands logical thinking, rather than high level mathematics, in order to put theory into practice.
Practical Strategy is ideal for both practitioners and students of Strategy and Decision Science.
It offers coherent guidance to combat potentially diverse and complex strategic decisions. The book’s uniqueness is its ability to approach a broad range of strategic questions with a pragmatic set of tools and techniques that demand logic rather than high level mathematics. An exciting range of worked examples and a running case study help students visualise strategic uncertainties and ensure they see the practical relevance of the techniques suggested.
List of tablesList of figuresPrefacePublisher's Acknowledgements 1. The keys to the practical strategy toolbox2. Unravelling complexity3. Thinking about Futures4. Identifying strategic actions5. Finding viable organisations6. Evaluating strategic moves7. Obstacles, remedies, plans and decisions8. Sorting out the practical strategy toolkit9. Broadening the practical toolkit10. Stimulating innovation: possibilities, relevance and impacts11. The art of judgement: concepts and methods12. On the back of an envelope: tools for rapid analysis13. Dealing with wish lists14. Two case studies in practical strategy15. Practical strategy in actionAppendices
Geoff Coyle is a professor of strategy at Bath University where the elective on which the book is based is an extremely popular option with both students and external examiners. He is also a visiting professor at Southbank University and has worked at Harvard, MIT and LBS.