This book combines beginning design principles with design skills and software instruction. Using a hands-on approach, ideal for the introductory student in graphic design, the book starts each chapter with a design "masterwork" by a well known graphic designer then walks the student through the concepts being covered and shows them how to use the appropriate software to produce their work.
1 Introduction
Design Concepts + Examples + Analysis
+ Software Skills + Projects
Design Analysis: Environmental Graphics
Introduction to Adobe Photoshop
Design + Software Skills 1.1:
Photoshop Lasso, Layers, and Cloning
Major Points Summary
Software Skills
Recommended Readings
2 The Elements of Design
Design Analysis: Elements in Designs
Color
Introduction to Adobe Illustrator
Design + Software Skills 2.1:
Illustrator Drawing
Design + Software Skills 2.2:
Photoshop Bitmaps and Filters
Design Analysis: Complementary Color Grids
Bitmap Images
Vector Graphics
Design + Software Skills 2.3:
Illustrator Hue Analysis and Drawing
Major Points Summary
Software Skills Summary
Recommended Readings
3 Typography
Type Types: Serif Style Categories
Beyond Serifs
Formats
Type Tips
Adobe Illustrator Type, Drawing,
and Advanced Type Tools
Design + Software Skills 3.1:
Illustrator Typography Tools
Design Project 1: Lyrical Layouts
Design + Software Skills 3.2:
Illustrator Shape and Type on a Path
Design + Software Skills 3.3:
Illustrator Pen and Area Type Tools
Design + Software Skills 3.4:
Illustrator Pen Tool, Curves and Type on Paths
Design + Software Skills 3.5:
Illustrator Convert Type to Shapes
Design Project 2: Slang Type
Design Project 3: Lyrical Layouts
Major Points Summary
Software Skills Summary
Recommended Readings
4 Images
Illustration
Photography
Resolution: High, Low, Good, Bad
TIFF, EPS, JPG, GIF, PNG, and PDF File Formats
Acquiring Digital Images
Design + Software Skills 4.1:
Photoshop Good Crop, Bad Crop
Design + Software Skills 4.2:
Photoshop Image Size
Major Points Summary
Software Skills Summary
Recommended Readings
5 Layouts
Design Analysis: Path Layout
Introduction to Adobe InDesign
Design + Software Skills 5.1:
InDesign Place Image and Path Layout
Design Project 4: Path Layout Advertisement
Grid Layout
Design + Software Skills 5.2:
InDesign Grid Layout
Major Points Summary
Software Skills Summary
Recommended Readings
6 Logo Design
Design Analysis: Logo Types
The Creative Process
Design + Software Skills 6:
Illustrator Convert Type to Outlines, Redraw Letters and Symbols
Design Project 5: Logo Design
Major Points Summary
Software Skills Summary
Recommended Readings
7 Visual Themes
Visual Hierarchy
Editorial Themes
Design Analysis: CD Packaging Design
Design + Software Skills 7:
InDesign Advanced Images, Type and Page Layout, Photoshop Burn Tool
Design Project 6: CD Package Design
Major Points Summary
Software Skills Summary
Recommended Readings for Advanced Software Skills
Recommended Readings on Visual Themes
8 Information
Terminology
Keyboard Shortcuts for Mac and PC
Contributors
Bibliography
Acknowledgements
Index