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  • The Business of Tourism Management

    • By Beech & Chadwick
    • Published 16/11/2005
    • ISBN 9780273688013
    • Format Book
    • Stock loading
    This exciting new book, firmly embedded in the management discipline, equips students and future managers of tourism with both the business skills and an understanding of tourism, which will enhance their employment prospects within the dynamic industry.The Business of Tourism Management(BOTM) provi...

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    $112.95 Add to Cart

  • Services Marketing: Managing the Service Value Chain

    • By Bruhn * Aod*
    • Published 10/11/2005
    • ISBN 9780273681571
    • Format Book
    • Stock loading
    Services Marketing: Managing the Service Value Chain argues that all service management efforts are aimed to enhance value in order to improve the bottom line. Written from a European perspective, the book demonstrates that through strategic orientation and innovation, the firm and shareholder will ...

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    $148.95 Add to Cart
  • The Business of Tourism Management
    • Published 16/11/2005
    • ISBN 9780273688013
    • Format Book
    This exciting new book, firmly embedded in the management discipline, equips students and future managers of tourism with both the business skills and an understanding of tourism, which will enhance their employment prospects within the dynamic industry.The Business of Tourism Management(BOTM) provi...

    Read more

    The Business of Tourism Management

    By Beech & Chadwick

    Stock loading
    $112.95 Add to Cart
  • Services Marketing: Managing the Service Value Chain
    • Published 10/11/2005
    • ISBN 9780273681571
    • Format Book
    Services Marketing: Managing the Service Value Chain argues that all service management efforts are aimed to enhance value in order to improve the bottom line. Written from a European perspective, the book demonstrates that through strategic orientation and innovation, the firm and shareholder will ...

    Read more

    Services Marketing: Managing the Service Value Chain

    By Bruhn * Aod*

    Stock loading
    $148.95 Add to Cart

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