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- By Wells, Spence-Stone, Crawford, Moriarty,
- Published 28/04/2011
- ISBN 9781442525122
- Format Book
-
Advertising- the Australian way!
How do you define great advertising?
How do you encourage creativity in advertising?
Do interactive and digital media add value to advertising?
Advertising: Principles and Practice 2e is the only practical, applied guide to the real world...
Read more
-
- By Wells
- Published 21/05/2012
- ISBN 9781486002672
- Format eText
-
Pearson VitalSource Editions – digital books that fit your portable lifestyle
The full text downloaded to your computer
You can:
Search for key concepts, words and phrases
Make highlights and notes as your study
Share your notes with friends
Pearson VitalSource eTexts are downl...
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-
- By Dann & Dann
- Published 09/04/2007
- ISBN 9780733971617
- Format Book
-
Strategy with a twist…
This new Australian text presents innovative strategic thinking and business practice grounded in classical theoretical frameworks and business processes. It examines marketing and strategy in the new era of stakeholders, value and customer relationships. Competitiv...
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-
- By Schiffman
- Published 23/10/2010
- ISBN 9781442535473
- Format eText
-
Pearson VitalSource Editions – digital books that fit your portable lifestyle
The full text downloaded to your computer
You can:
- Search for key concepts, words and phrases
- Make highlights and notes as your study
- Share your notes with friends
...
Read more
-
- By Schiffman, Ocass, Paladino, Ward, Kanuk
- Published 17/11/2010
- ISBN 9781442520103
- Format Book
-
A trusted resource for Consumer Behaviour theory and practice.
The fifth edition of this best-selling Australian text Consumer Behaviour explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of effective marketing stra...
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-
- By Solomon
- Published 24/10/2012
- ISBN 9781442553583
- Format Book
-
Consumer behaviour is more than buying things; it also embraces the study of how having (or not having) things affects our lives and how possessions influence the way we feel about ourselves and each other - our state of being.
The 3rd edition of Consumer Behaviour is presented i...
Read more
-
- By Solomon
- Published 04/10/2012
- ISBN 9781442564992
- Format eText
-
Pearson VitalSource Editions – digital books that fit your portable lifestyle
The full text downloaded to your computer.
You can:
§ Search for key concepts, words and phrases
§ Make highlights and take notes as your study
§ Share your note...
Read more
-
- By Schiffman
- Published 13/06/2011
- ISBN 9781442555365
- Format Book
-
-
- By Malhotra
- Published 31/01/2013
- ISBN 9781486010790
- Format eText
-
Pearson VitalSource Editions – digital books that fit your portable lifestyle
The full text downloaded to your computer
You can:
Search for key concepts, words and phrases
Make highlights and notes as your study
Share your notes with friends
Pearson VitalSource eTexts are downl...
Read more
-
- Published
28/04/2011
- ISBN
9781442525122
- Format
Book
Advertising- the Australian way!
How do you define great advertising?
How do you encourage creativity in advertising?
Do interactive and digital media add value to advertising?
Advertising: Principles and Practice 2e is the only practical, applied guide to the real world...
Read more
By Wells, Spence-Stone, Crawford, Moriarty,
-
- Published
21/05/2012
- ISBN
9781486002672
- Format
eText
Pearson VitalSource Editions – digital books that fit your portable lifestyle
The full text downloaded to your computer
You can:
Search for key concepts, words and phrases
Make highlights and notes as your study
Share your notes with friends
Pearson VitalSource eTexts are downl...
Read more
By Wells
-
- Published
09/04/2007
- ISBN
9780733971617
- Format
Book
Strategy with a twist…
This new Australian text presents innovative strategic thinking and business practice grounded in classical theoretical frameworks and business processes. It examines marketing and strategy in the new era of stakeholders, value and customer relationships. Competitiv...
Read more
By Dann & Dann
-
- Published
23/10/2010
- ISBN
9781442535473
- Format
eText
Pearson VitalSource Editions – digital books that fit your portable lifestyle
The full text downloaded to your computer
You can:
- Search for key concepts, words and phrases
- Make highlights and notes as your study
- Share your notes with friends
...
Read more
By Schiffman
-
- Published
17/11/2010
- ISBN
9781442520103
- Format
Book
A trusted resource for Consumer Behaviour theory and practice.
The fifth edition of this best-selling Australian text Consumer Behaviour explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of effective marketing stra...
Read more
By Schiffman, Ocass, Paladino, Ward, Kanuk
-
- Published
24/10/2012
- ISBN
9781442553583
- Format
Book
Consumer behaviour is more than buying things; it also embraces the study of how having (or not having) things affects our lives and how possessions influence the way we feel about ourselves and each other - our state of being.
The 3rd edition of Consumer Behaviour is presented i...
Read more
By Solomon
-
- Published
04/10/2012
- ISBN
9781442564992
- Format
eText
Pearson VitalSource Editions – digital books that fit your portable lifestyle
The full text downloaded to your computer.
You can:
§ Search for key concepts, words and phrases
§ Make highlights and take notes as your study
§ Share your note...
Read more
By Solomon
-
- Published
13/06/2011
- ISBN
9781442555365
- Format
Book
By Schiffman
-
- Published
31/01/2013
- ISBN
9781486010790
- Format
eText
Pearson VitalSource Editions – digital books that fit your portable lifestyle
The full text downloaded to your computer
You can:
Search for key concepts, words and phrases
Make highlights and notes as your study
Share your notes with friends
Pearson VitalSource eTexts are downl...
Read more
By Malhotra
Pagination