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- Published
30/01/2009
- ISBN
9780131364912
- Format
Book
For undergraduate and graduate courses on marketing high-tech products Provide your students with the vital information they need to successfully market high-tech products. Marketing of High-Technology Products and Innovations is the only text on the market that focuses on ...
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By Mohr & Sengupta
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- Published
13/07/2009
- ISBN
9780132457200
- Format
Book
For MBA level strategy courses.Strategy and the Business Landscape is based on contemporary research in the field of strategy and adopts a value-focused, firm-centered perspective that promotes an analytical approach to strategy.
By Ghemawat
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- Published
01/11/2009
- ISBN
9780136096986
- Format
Book
A perfect supplement for courses in Corporate Finance, Accounting, a variety of Management courses like Strategy, Ethics and/or Business and Society, and Business Law. An overview of the corporate governance system in a flexible, modular format.Today the term “corporate governance” is f...
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By Kim & Nofsinger
Pagination