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- Published
23/08/2007
- ISBN
9780733984211
- Format
Book
Just what you need!
Essentials of Marketing Research, 2e is a lively, practical and concise text, ideal for a one-semester course in marketing research. The book presents marketing research concepts with an applied and managerial orientation. Local and international examples and cases help s...
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By Malhotra Hall Shaw & Oppenheim
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- Published
31/01/2013
- ISBN
9781486010790
- Format
eText
Pearson VitalSource Editions – digital books that fit your portable lifestyle
The full text downloaded to your computer
You can:
Search for key concepts, words and phrases
Make highlights and notes as your study
Share your notes with friends
Pearson VitalSource eTexts are downl...
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By Malhotra
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- Published
25/01/2008
- ISBN
9780733993879
- Format
Book
Ethics in ICT – An Australian perspective has been written for students studying the Ethics of Information and Computer Technology (ICT) and explores how the potential consequences of our actions can affect user communities. It addresses the topics of ethics, social implications, professional ...
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By McDermid
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- Published
04/02/2008
- ISBN
9780733980121
- Format
Book
In-Depth Interviewing 3e provides a detailed discussion of the use of in-depth interviewing as a research tool for collecting data to better understand people. This Australian text provides students, researchers and practitioners with a thorough exposition of the value of using in-depth interviewi...
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By Minichiello & Aroni
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- Published
13/04/2011
- ISBN
9780980811513
- Format
Book
The Marketing magazine Case Study Collection summarises the best case studies of the past year from Marketing magazine’s monthly issues, Marketingmag.com.au and its two annuals, the 2010 Media Survival Guide and 2011 Digital Survival Guide.
Produced in a high-quality coffee-table styl...
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By Marketing Mag
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- Published
16/12/2005
- ISBN
9780733970047
- Format
Book
For undergraduate courses in Marketing Research.Marketing Research: an applied orientation 3e contains a comprehensive coverage of qualitative and quantitative research. The content is practical and up-to-date, and is based on an applied and managerially focused approach. Mathematics and statis...
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By Malhotra, Hall, Shaw & Oppenheim
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- Published
27/09/2012
- ISBN
9781442554047
- Format
Access Code (Digital)
Audience
All university academics teaching in the marketing discipline.
MyClassPrepPro is a searchable database that contains all of Pearson’s local and international marketing discipline instructor resources.
Not only are these resources hosted in one easy-to use databas...
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By Myclasspreppro
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- Published
02/07/2012
- ISBN
9781442566071
- Format
Book
By Murphy
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- Published
07/11/2011
- ISBN
9781442543294
- Format
Book
Public Relations: Theories, Practices, Critiques 1st edition is an essential resource for Australian public relations students.
Jim Macnamara, one of Australia’s best-known and widely-respected public relations and communication professionals, clearly explains public relations concep...
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By MacNamara
Pagination