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- Published
28/04/2011
- ISBN
9781442525122
- Format
Book
Advertising- the Australian way!
How do you define great advertising?
How do you encourage creativity in advertising?
Do interactive and digital media add value to advertising?
Advertising: Principles and Practice 2e is the only practical, applied guide to the real world...
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By Wells, Spence-Stone, Crawford, Moriarty,
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- Published
21/05/2012
- ISBN
9781486002672
- Format
eText
Pearson VitalSource Editions – digital books that fit your portable lifestyle
The full text downloaded to your computer
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Make highlights and notes as your study
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Pearson VitalSource eTexts are downl...
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By Wells
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- Published
09/04/2007
- ISBN
9780733971617
- Format
Book
Strategy with a twist…
This new Australian text presents innovative strategic thinking and business practice grounded in classical theoretical frameworks and business processes. It examines marketing and strategy in the new era of stakeholders, value and customer relationships. Competitiv...
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By Dann & Dann
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- Published
04/10/2012
- ISBN
9781442564992
- Format
eText
Pearson VitalSource Editions – digital books that fit your portable lifestyle
The full text downloaded to your computer.
You can:
§ Search for key concepts, words and phrases
§ Make highlights and take notes as your study
§ Share your note...
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By Solomon
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- Published
17/11/2010
- ISBN
9781442520103
- Format
Book
A trusted resource for Consumer Behaviour theory and practice.
The fifth edition of this best-selling Australian text Consumer Behaviour explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of effective marketing stra...
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By Schiffman, Ocass, Paladino, Ward, Kanuk
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- Published
23/10/2010
- ISBN
9781442535473
- Format
eText
Pearson VitalSource Editions – digital books that fit your portable lifestyle
The full text downloaded to your computer
You can:
- Search for key concepts, words and phrases
- Make highlights and notes as your study
- Share your notes with friends
...
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By Schiffman
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- Published
24/10/2012
- ISBN
9781442553583
- Format
Book
Consumer behaviour is more than buying things; it also embraces the study of how having (or not having) things affects our lives and how possessions influence the way we feel about ourselves and each other - our state of being.
The 3rd edition of Consumer Behaviour is presented i...
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By Solomon
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- Published
13/06/2011
- ISBN
9781442555365
- Format
Book
By Schiffman
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- Published
23/08/2007
- ISBN
9780733984211
- Format
Book
Just what you need!
Essentials of Marketing Research, 2e is a lively, practical and concise text, ideal for a one-semester course in marketing research. The book presents marketing research concepts with an applied and managerial orientation. Local and international examples and cases help s...
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By Malhotra Hall Shaw & Oppenheim
Pagination