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- Published
28/04/2011
- ISBN
9781442525122
- Format
Book
Advertising- the Australian way!
How do you define great advertising?
How do you encourage creativity in advertising?
Do interactive and digital media add value to advertising?
Advertising: Principles and Practice 2e is the only practical, applied guide to the real world...
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By Wells, Spence-Stone, Crawford, Moriarty,
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- Published
09/04/2007
- ISBN
9780733971617
- Format
Book
Strategy with a twist…
This new Australian text presents innovative strategic thinking and business practice grounded in classical theoretical frameworks and business processes. It examines marketing and strategy in the new era of stakeholders, value and customer relationships. Competitiv...
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By Dann & Dann
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- Published
17/11/2010
- ISBN
9781442520103
- Format
Book
A trusted resource for Consumer Behaviour theory and practice.
The fifth edition of this best-selling Australian text Consumer Behaviour explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of effective marketing stra...
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By Schiffman, Ocass, Paladino, Ward, Kanuk
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- Published
24/10/2012
- ISBN
9781442553583
- Format
Book
Consumer behaviour is more than buying things; it also embraces the study of how having (or not having) things affects our lives and how possessions influence the way we feel about ourselves and each other - our state of being.
The 3rd edition of Consumer Behaviour is presented i...
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By Solomon
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- Published
23/08/2007
- ISBN
9780733984211
- Format
Book
Just what you need!
Essentials of Marketing Research, 2e is a lively, practical and concise text, ideal for a one-semester course in marketing research. The book presents marketing research concepts with an applied and managerial orientation. Local and international examples and cases help s...
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By Malhotra Hall Shaw & Oppenheim
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- Published
25/01/2008
- ISBN
9780733993879
- Format
Book
Ethics in ICT – An Australian perspective has been written for students studying the Ethics of Information and Computer Technology (ICT) and explores how the potential consequences of our actions can affect user communities. It addresses the topics of ethics, social implications, professional ...
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By McDermid
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- Published
04/02/2008
- ISBN
9780733980121
- Format
Book
In-Depth Interviewing 3e provides a detailed discussion of the use of in-depth interviewing as a research tool for collecting data to better understand people. This Australian text provides students, researchers and practitioners with a thorough exposition of the value of using in-depth interviewi...
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By Minichiello & Aroni
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- Published
14/09/2010
- ISBN
9781442527720
- Format
Book
International Marketing, 5e is the only text written from a wholly Australasian perspective and covers issues unique to local marketers and managers looking towards the Asia–Pacific region, the European Union, and beyond.
It presents a wide range of contemporary issues faced by subsidiarie...
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By Fletcher
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- Published
23/10/2012
- ISBN
9781442549425
- Format
Book
The ultimate resource for marketing professionals
Today’s marketers are challenged to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives in a dynamic world.
Marketing, in its 9th Australian edition, continues to be the author...
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By Kotler
Pagination