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  • Published 10/12/2001
  • ISBN 9780273643746
  • Format Book

  This book takes a more integrated approach to design, assuming it is a core business process as opposed to a peripheral or specialist activity. Design in Business aims for an analogous "Total Design Management" making design a part of everyone's concern. It makes use of a "toolbox" approach, of...
  
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  Design in Business

  By Bruce & Bessant

  
  $158.95 Add to Cart
• 

  • Published 30/09/2011
  • ISBN 9780273736561
  • Format Book

  Most of the significant inventions of the past two centuries have not come from flashes of inspiration but from collaborative endeavours. This book argues that innovation is a management process that continues to be at the forefront of economic and political debate about how to improve the competiti...
  
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  Innovation Management and New Product Development (5e)

  By Trott

  
  $103.95 Add to Cart
• 

  • Published 30/01/2009
  • ISBN 9780131364912
  • Format Book

  For undergraduate and graduate courses on marketing high-tech products   Provide your students with the vital information they need to successfully market high-tech products.    Marketing of High-Technology Products and Innovations is the only text on the market that focuses on ...
  
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  Marketing of High-Technology Products and Innovations: International Edition (3e)

  By Mohr & Sengupta

  
  $99.95 Add to Cart

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