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- Published
30/11/2004
- ISBN
9781741032697
- Format
Book
Marketing Communications, by Rossiter and Bellman, is the definitive new text in the field. It is the only textbook in marketing communications that draws comprehensively from both the academic literature and the applied literature, and from Europe and Australasia as well as the U.S.A. M...
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By Rossiter & Bellman
Pagination