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  • Marketing Communications : theory and applications
    • Published 30/11/2004
    • ISBN 9781741032697
    • Format Book
    Marketing Communications, by Rossiter and Bellman, is the definitive new text in the field.  It is the only textbook in marketing communications that draws comprehensively from both the academic literature and the applied literature, and from Europe and Australasia as well as the U.S.A.  M...

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    Marketing Communications : theory and applications

    By Rossiter & Bellman

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    $135.95 Add to Cart

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