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  • Best Practice Cases in Branding for Strategic Brand Management (3e)

    • By Keller
    • Published 08/01/2007
    • ISBN 9780131888654
    • Format Book
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    $54.95 Add to Cart
  • Issues in Management Accounting (3e)

    • By Hopper, Scapens, Northcott
    • Published 25/04/2007
    • ISBN 9780273702573
    • Format Book
    • Stock loading
    Pooling the expertise of leading researchers Issues in Management Accounting critically explores a broad range of issues in a concise, digestible style.Both students and practitioners specialising in this area will find this book an essential guide to the many developments affecting management accou...

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    $121.95 Add to Cart
  • Human Resource Management: Theory, Skills, Application (3e)

    • By Dessler/Griffiths/Lloyd-Walker
    • Published 28/05/2007
    • ISBN 9780733979026
    • Format Book
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    HRM for a new generation     Human Resource Management, 3e offers students a comprehensive understanding of HRM theory, skills and application. Now streamlined into 15 chapters, the text offers a perfect fit for a one semester unit.  In this third edition the Australian au...

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    $139.95 Add to Cart
  • Human Resource Management Casebook (3e)

    • By Bruce
    • Published 06/06/2007
    • ISBN 9780733991639
    • Format Book
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    The Human Resource Management Casebook, 3e has been designed as a practical resource for use in academic teaching environments. It will enable students to apply theoretical concepts through the use of two approaches to case study analysis. Lecturers who wish to engage students in interactive and pra...

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    $56.95 Add to Cart
  • Strategic Brand Management: International Edition (3e)

    • By Keller
    • Published 26/06/2007
    • ISBN 9780132336222
    • Format Book
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    <>For students, managers and senior executives studying Brand Management.   Keller, Strategic Brand Management, 3e provides insights into how to create profitable brand strategies by building, measuring, and managing brand equity. 

    $135.95 Add to Cart

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