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- By Anderson & Narus
- Published 01/06/2008
- ISBN 9780132089968
- Format Book
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For Business-to-business marketing courses.Anderson builds the book around a framework of understanding, creating, and delivering value.
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- By Holden
- Published 12/03/2008
- ISBN 9780132079914
- Format Book
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For undergraduate and graduate courses in corporate finance or financial management. This book focuses on active learning by teaching students how to build and estimate financial models using Excel so they understand the steps involved, rather than being handed completed spre...
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