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- By Bobbitt & Sullivan
- Published 01/07/2012
- ISBN 9780205066728
- Format Book
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A practical, easy-to-follow approach to public relations Written for students taking advanced courses in public relations, the book takes a team project approach to learning about the field. The book introduces a three-step process—the PIE chart—that more accurately reflects the...
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- By Alberts, Nakayama, Martin
- Published 04/03/2012
- ISBN 9780205850655
- Format Access Code (Printed)
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This 12 month access code card gives you access to all of MyCommunicationLab’s tools and resources, including a complete eText of your book! This access code card is only available packaged with a new textbook and at no additional cost. You can also buy immediate access to MyCommunicationLab w...
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- By Lind
- Published 10/02/2012
- ISBN 9780205006106
- Format Book
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Race/Gender/Class/Media 3.0 contains 51 readings that help students to think critically about issues of race and gender in the media. The readings address a multitude of topics in three major sections–Audience, Content, and Production–and approach the matter of race and gender ...
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- By Alberts & Nakayama
- Published 01/02/2012
- ISBN 9780205029389
- Format Book
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For the survey of Human Communication course. Human Communication in Society is the only text to explore the interplay between the individual and society and its impact on communication. By understanding how the tensions among individual forces, societal forces, cultures, and contexts...
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- By Kershner
- Published 23/02/2011
- ISBN 9780205781126
- Format Book
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Kershner’s The Elements of News Writing 3/e is a concise handbook that presents the essential rules of journalism, while offering in-depth analysis of the evolving industry. With comprehensive coverage from history to how-to, and discussions of new media, online journalism, blogging, and socia...
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Pagination