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  • Innovation Management: Context, strategies, systems and processes

    • By Ahmed
    • Published 30/07/2010
    • ISBN 9780273683766
    • Format Book
    • Stock loading
    In a world of increasingly sophisticated customer needs, innovation is becoming central to corporate growth and prosperity, and is being recognised as a source of vitality and competitive advantage. What do we mean by ‘innovation’, and what must companies do to leverage it in order to supp...

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    $103.95 Add to Cart

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