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- By Dann & Dann
- Published 09/04/2007
- ISBN 9780733971617
- Format Book
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Strategy with a twist…
This new Australian text presents innovative strategic thinking and business practice grounded in classical theoretical frameworks and business processes. It examines marketing and strategy in the new era of stakeholders, value and customer relationships. Competitiv...
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- By Malhotra Hall Shaw & Oppenheim
- Published 23/08/2007
- ISBN 9780733984211
- Format Book
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Just what you need!
Essentials of Marketing Research, 2e is a lively, practical and concise text, ideal for a one-semester course in marketing research. The book presents marketing research concepts with an applied and managerial orientation. Local and international examples and cases help s...
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- By Johnson & Wichern
- Published 23/03/2007
- ISBN 9780131877153
- Format Book
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For courses in Multivariate Statistics, Marketing Research, Intermediate Business Statistics, Statistics in Education, and graduate-level courses in Experimental Design and Statistics. Appropriate for experimental scientists in a variety of disciplines, this market-leading text offers a rea...
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- By Johnson & Wichern
- Published 18/03/2007
- ISBN 9780135143506
- Format Book
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For courses in Multivariate Statistics, Marketing Research, Intermediate Business Statistics, Statistics in Education, and graduate-level courses in Experimental Design and Statistics. Appropriate for experimental scientists in a variety of disciplines, this market-leading text offers a rea...
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- By Keller
- Published 08/01/2007
- ISBN 9780131888654
- Format Book
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Pagination