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• 

  Advertising: Principles & Practices (2e)
  

  • By Wells, Spence-Stone, Crawford, Moriarty,
  • Published 28/04/2011
  • ISBN 9781442525122
  • Format Book
  • 

  Advertising- the Australian way!    How do you define great advertising? How do you encourage creativity in advertising? Do interactive and digital media add value to advertising?   Advertising: Principles and Practice 2e is the only practical, applied guide to the real world...
  
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  $140.95 Add to Cart
• 

  Advertising: Principles and Practices VitalSource eBook (2e)
  

  • By Wells
  • Published 21/05/2012
  • ISBN 9781486002672
  • Format eText
  • 

  Pearson VitalSource Editions – digital books that fit your portable lifestyle The full text downloaded to your computer You can: Search for key concepts, words and phrases Make highlights and notes as your study Share your notes with friends Pearson VitalSource eTexts are downl...
  
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  $91.95 Add to Cart
• 

  Competitive Marketing Strategy
  

  • By Dann & Dann
  • Published 09/04/2007
  • ISBN 9780733971617
  • Format Book
  • 

  Strategy with a twist… This new Australian text presents innovative strategic thinking and business practice grounded in classical theoretical frameworks and business processes. It examines marketing and strategy in the new era of stakeholders, value and customer relationships. Competitiv...
  
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  $102.95 Add to Cart
• 

  Consumer Behaviour Vitalsource eBook (3e)
  

  • By Solomon
  • Published 04/10/2012
  • ISBN 9781442564992
  • Format eText
  • 

  Pearson VitalSource Editions – digital books that fit your portable lifestyle   The full text downloaded to your computer.   You can: §  Search for key concepts, words and phrases §  Make highlights and take notes as your study §  Share your note...
  
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  $88.95 Add to Cart
• 

  Consumer Behaviour (5e)
  

  • By Schiffman, Ocass, Paladino, Ward, Kanuk
  • Published 17/11/2010
  • ISBN 9781442520103
  • Format Book
  • 

  A trusted resource for Consumer Behaviour theory and practice.   The fifth edition of this best-selling Australian text Consumer Behaviour explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of effective marketing stra...
  
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  $141.95 Add to Cart

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