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Culinary, Hospitality, Travel & Tourism
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Year Published:
2006
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Publisher:
Pearson Australia
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Publisher:
Pearson Higher Ed USA
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Edition:
4
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- By Lewis & Shoemaker
- Published 09/10/2006
- ISBN 9780131182400
- Format Book
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For courses in Hospitality Marketing and/or Tourism. How do you gain a sustainable competitive advantage in today’s global hospitality industry? Are there ways to attract and keep a customer over the course of a lifetime? Marketing Leadership in Hospitality and Tourism, Fourth Editio...
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