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- By Harris, Jago & King
- Published 15/09/2004
- ISBN 9781862505025
- Format Book
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Case Studies in Tourism & Hospitality Marketing explores marketing theories/concepts and strategies within a localised Australian context giving students the opportunity to compare and contrast marketing practices between different organizations.
Case studies play a major role in assisting stude...
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- By Brown
- Published 07/06/2007
- ISBN 9780733978722
- Format Book
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For courses in Nursing Older Adults, Gerontological Nursing and Aged Care.
As the current Australian population ages, care of older adults is becoming increasingly important. For nurses, this provides career opportunities that can encompass advanced nursing practice, management, education a...
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- By Hall
- Published 21/12/2006
- ISBN 9780733975707
- Format Book
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The fifth edition of Introduction to Tourism: development, issues and change continues to draw together many of the contemporary issues and themes in Australian and international tourism in a manner that is easy to understand and useful to students. The book has been substantially revised in terms o...
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- By Leiper
- Published 15/04/2004
- ISBN 9781862505339
- Format Book
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Tourism Management 3e teaches the principles of business management and serves as an introduction to the tourist industry. Building on the user-friendly and educational foundation of the previous edition, this is enhanced by key features such as discussion questions and recommended readings that mak...
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- By Richardson/Fluker
- Published 06/09/2007
- ISBN 9780733986772
- Format Book
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For introductory courses in tourism found in Business and Tourism & Hospitality degrees.
An industry driven perspective on tourism
This text combines the extensive industry-based knowledge of John Richardson with an academic and pedagogical framework provided by Martin Fl...
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