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  • Year Published:
    2006 Remove
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    Pearson Higher Ed USA Remove

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  • Marketing Leadership in Hospitality and Tourism: Strategies and Tactics for Competitive Advantage (4e)

    • By Lewis & Shoemaker
    • Published 09/10/2006
    • ISBN 9780131182400
    • Format Book
    • Stock loading
    For courses in Hospitality Marketing and/or Tourism.   How do you gain a sustainable competitive advantage in today’s global hospitality industry? Are there ways to attract and keep a customer over the course of a lifetime? Marketing Leadership in Hospitality and Tourism, Fourth Editio...

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    $129.95 Add to Cart

  • Services Management

    • By Kandampully
    • Published 17/01/2006
    • ISBN 9780131916548
    • Format Book
    • Stock loading
    For Services Management/Marketing or Marketing courses, particularly for undergraduate and graduate programs in Hospitality Management, Tourism Management, Leisure Management and Retail Management.   This book addresses the hospitality industry from a services management perspective, offering...

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    $106.95 Add to Cart

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