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  • The Practice of Market Research: An Introduction (3e)

    • By McGivern
    • Published 17/11/2008
    • ISBN 9780273717072
    • Format Book
    • Stock loading
    The Practice of Market Research offers a comprehensive and understandable account of the techniques and practical tasks involved in setting up and running marketing or social research projects. Although shorter than many market research books, this offers a well-rounded overview, good coverage of bo...

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    $150.95 Add to Cart

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