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- By Harris, Jago & King
- Published 15/09/2004
- ISBN 9781862505025
- Format Book
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Case Studies in Tourism & Hospitality Marketing explores marketing theories/concepts and strategies within a localised Australian context giving students the opportunity to compare and contrast marketing practices between different organizations.
Case studies play a major role in assisting stude...
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- By Hing/Weeks/Breen
- Published 31/05/2002
- ISBN 9781862505032
- Format Book
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Although Australia has more than 5500 registered and licensed clubs, many of them major business operations, Club Management in Australia: Administration, Operations, and Gaming (originally published in 1998) was the first book of its kind on this important subject. The book is a unique educational ...
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- By Hall
- Published 21/12/2006
- ISBN 9780733975707
- Format Book
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The fifth edition of Introduction to Tourism: development, issues and change continues to draw together many of the contemporary issues and themes in Australian and international tourism in a manner that is easy to understand and useful to students. The book has been substantially revised in terms o...
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- By Holloway
- Published 29/06/2012
- ISBN 9780273755142
- Format Book
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The tourism industry is in a constant state of flux, where trends and attitudes are frequently susceptible to outside influences including factors such as technological and economic change The Business of Tourism by Chris Holloway and Claire Humphreys is the ideal textbook to help you to not only un...
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- By Hall
- Published 28/12/2004
- ISBN 9780582327894
- Format Book
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Tourism is a critical and cutting-edge introduction to the major issues surrounding the production and consumption of tourism and its associated effects for the 21st century. Tourism is presented as one of the key social science disciplines by which contemporary human mobility can be understood. Iss...
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