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- By Reece
- Published 31/12/2008
- ISBN 9780131715400
- Format Book
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For courses in the Economics of Tourism, and the Business of Tourism. This book uses contemporary economic analysis to help students understand the tourism industry. Referring to the work of Nobel winning economists, it shows how to understand tourism market behavior as rational respo...
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- By Mill
- Published 09/02/2005
- ISBN 9780131129931
- Format Book
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Using an understandable, student-friendly writing style to provide comprehensive coverage, this text focuses on an industry-oriented description of the skills and knowledge necessary to successfully run a hotel. The various elements of the book are applicable to all operating departments in a lodgin...
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- By Kandampully
- Published 17/01/2006
- ISBN 9780131916548
- Format Book
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For Services Management/Marketing or Marketing courses, particularly for undergraduate and graduate programs in Hospitality Management, Tourism Management, Leisure Management and Retail Management. This book addresses the hospitality industry from a services management perspective, offering...
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