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- By Kay & Olvia
- Published 15/04/2011
- ISBN 9780132132527
- Format Book
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For courses in Accounting Information Systems. Navigate the crossroads of accounting and IT. Kay/Ovlia is designed to assist students’ journey as they explore the crossroads of accounting and IT–the very place where they’ll learn how to gain a competitive edge in...
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- By Spence & Van Heekeren
- Published 08/06/2004
- ISBN 9780130941213
- Format Book
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For graduate and undergraduate courses in Media Studies, Communication Ethics, Marketing Ethics, and Business Ethics. Text focuses on an applied philosophical analysis of the nature of advertising in general and of specific ethical issues that arise in advertising. Includes case studies and ref...
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- By Fombrun
- Published 11/07/2003
- ISBN 9780130303738
- Format Book
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For courses in Consulting. The Advice Business introduces readers to the art, the practice, and the problems that consultants face. The book sheds light on the complex roles that consultants and consulting firms play in enhancing the effectiveness of their clients.
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- By Bensoussan Babette E
- Published 10/02/2011
- ISBN 9780132619578
- Format Book
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If you're a manager, chances are you need tools to make better decisions: about business strategy, marketing, competition, positioning, product development, and much more. In Ahead of the Curve, two renowned experts on business analysis and strategy bring together the proven tools you need to ge...
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- By Boyle
- Published 14/07/2010
- ISBN 9780132310345
- Format Book
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For undergraduate and graduate networking and telecommunications courses that use hands-on labs. Gain hands-on experience working with networking tools.Applied Networking Labs guides students through the installation and basic operation of software used in the field of networking. This book also pr...
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