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- By Harris, Jago & King
- Published 15/09/2004
- ISBN 9781862505025
- Format Book
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Case Studies in Tourism & Hospitality Marketing explores marketing theories/concepts and strategies within a localised Australian context giving students the opportunity to compare and contrast marketing practices between different organizations.
Case studies play a major role in assisting stude...
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- By Hing/Weeks/Breen
- Published 31/05/2002
- ISBN 9781862505032
- Format Book
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Although Australia has more than 5500 registered and licensed clubs, many of them major business operations, Club Management in Australia: Administration, Operations, and Gaming (originally published in 1998) was the first book of its kind on this important subject. The book is a unique educational ...
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- By Hall
- Published 21/12/2006
- ISBN 9780733975707
- Format Book
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The fifth edition of Introduction to Tourism: development, issues and change continues to draw together many of the contemporary issues and themes in Australian and international tourism in a manner that is easy to understand and useful to students. The book has been substantially revised in terms o...
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