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  • Competitive Marketing Strategy

    • By Dann & Dann
    • Published 09/04/2007
    • ISBN 9780733971617
    • Format Book
    • Stock loading
    Strategy with a twist… This new Australian text presents innovative strategic thinking and business practice grounded in classical theoretical frameworks and business processes. It examines marketing and strategy in the new era of stakeholders, value and customer relationships. Competitiv...

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    $102.95 Add to Cart

  • International Marketing VitalSource eBook (5e)

    • By Fletcher
    • Published 23/09/2010
    • ISBN 9781442537484
    • Format eText
    • Stock loading
    Pearson VitalSource Editions – digital books that fit your portable lifestyle The full text is downloaded to your computer. You can: *  Search for key concepts, words and phrases. *  Make highlights and notes as your study.  *  Share your notes with friends. ...

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    $82.95 Add to Cart

  • International Marketing (5e)

    • By Fletcher
    • Published 14/09/2010
    • ISBN 9781442527720
    • Format Book
    • Stock loading
    International Marketing, 5e is the only text written from a wholly Australasian perspective and covers issues unique to local marketers and managers looking towards the Asia–Pacific region, the European Union, and beyond. It presents a wide range of contemporary issues faced by subsidiarie...

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    $132.95 Add to Cart

  • Strategic Communication VitalSource eBook: Cases in Marketing, Public Relations, Advertising and Media

    • By Greenland
    • Published 01/02/2012
    • ISBN 9781442556690
    • Format eText
    • Stock loading
    Pearson VitalSource editions – digital books that fit your portable lifestyle   The full text downloaded to your computer   With Pearson VitalSource editions you can: search for key concepts, words and phrases make highlights and notes as you study share your n...

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    $19.95 Add to Cart

  • Strategic Communication: Cases in Marketing, Public Relations, Advertising and Media

    • By Greenland
    • Published 19/01/2012
    • ISBN 9781442555495
    • Format Book
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    Strategic Communications: Cases in Marketing, Public Relations, Advertising and Media provides a collection of 13 comprehensive, contemporary case studies for use in Advertising, Marketing, PR and Media courses with a focus on Australia, New Zealand and the wider Asia Pacific region. In the past...

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    $31.95 Add to Cart

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