Browse by Category
You have selected:
Business
Remove
Marketing
Remove
Refine Products
You have selected:
Continue narrowing by:
-
Type
-
-
Author
-
-
Publisher
-
-
Country
-
-
In Stock?
-
-
Year Published
-
-
- By Schiffman, Ocass, Paladino, Ward, Kanuk
- Published 17/11/2010
- ISBN 9781442520103
- Format Book
-
A trusted resource for Consumer Behaviour theory and practice.
The fifth edition of this best-selling Australian text Consumer Behaviour explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of effective marketing stra...
Read more
-
- By Schiffman
- Published 23/10/2010
- ISBN 9781442535473
- Format eText
-
Pearson VitalSource Editions – digital books that fit your portable lifestyle
The full text downloaded to your computer
You can:
- Search for key concepts, words and phrases
- Make highlights and notes as your study
- Share your notes with friends
...
Read more
-
- By Fletcher
- Published 23/09/2010
- ISBN 9781442537484
- Format eText
-
Pearson VitalSource Editions – digital books that fit your portable lifestyle
The full text is downloaded to your computer. You can:
* Search for key concepts, words and phrases.
* Make highlights and notes as your study.
* Share your notes with friends.
...
Read more
-
- By Fletcher
- Published 14/09/2010
- ISBN 9781442527720
- Format Book
-
International Marketing, 5e is the only text written from a wholly Australasian perspective and covers issues unique to local marketers and managers looking towards the Asia–Pacific region, the European Union, and beyond.
It presents a wide range of contemporary issues faced by subsidiarie...
Read more
-
- By Armstrong, Adam, Denize, Kotler
- Published 29/09/2011
- ISBN 9781442531239
- Format DVD
-
Pagination