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- By Harris, Jago & King
- Published 15/09/2004
- ISBN 9781862505025
- Format Book
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Case Studies in Tourism & Hospitality Marketing explores marketing theories/concepts and strategies within a localised Australian context giving students the opportunity to compare and contrast marketing practices between different organizations.
Case studies play a major role in assisting stude...
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- By Leiper
- Published 15/04/2004
- ISBN 9781862505339
- Format Book
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Tourism Management 3e teaches the principles of business management and serves as an introduction to the tourist industry. Building on the user-friendly and educational foundation of the previous edition, this is enhanced by key features such as discussion questions and recommended readings that mak...
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- By Hall
- Published 28/12/2004
- ISBN 9780582327894
- Format Book
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Tourism is a critical and cutting-edge introduction to the major issues surrounding the production and consumption of tourism and its associated effects for the 21st century. Tourism is presented as one of the key social science disciplines by which contemporary human mobility can be understood. Iss...
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