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  • Competitive Marketing Strategy

    • By Dann, Stephen & Dann, Susan
    • Published 09/04/2007
    • ISBN 9780733971617
    • Available on demand (L)
     
    Title type
    Book
    $118.95
     
    This Australian text presents innovative strategic thinking and business practice grounded in classical theoretical frameworks and business processes. It examines marketing and strategy in the new era of stakeholders, value and customer relationships. Competitive marketing strategy is presented... Read more >
     

Pagination