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  • Marketing Management, An Asian Perspective (7e)

    • By Kotler / Keller / Ang / Tan
    • Published 28/06/2017
    • ISBN 9781292089584
    • Available once published
     
    Title type
    Book
    $139.95
     
    For undergraduate and graduate courses in marketing management. The gold standard for today’s marketing management student.Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday–... Read more >
     

  • The Supply Chain Management Casebook

    • By Munson
    • Published 08/06/2017
    • ISBN 9780134770901
    • Available once published
     
    Title type
    Book
    $100.95
     
     

  • Marketing Research: An applied approach (5e)

    • By Malhotra
    • Published 08/06/2017
    • ISBN 9781292103129
    • Available once published
     
    Title type
    Book
    $121.95
     
    A well-known and established text within the market, the author team of Malhotra and Birks is well-respected as providing an in-depth and authoritative commentary in this area. Offering a clear explanation and discussion of concepts and valued for its comprehensive nature, the European version of th... Read more >
     

  • Marketing Communications: A European Perspective (6e)

    • By De Pelsmacker
    • Published 06/06/2017
    • ISBN 9781292135762
    • Available once published
     
    Title type
    Book
    $99.95
     
    Marketing Communications: A European Perspective is the perfect resource for European students of marketing communications. Providing an extensive overview of the key concepts, techniques and applications of the field within a European context, it offers a fresh and comprehensive introduction to the... Read more >
     

  • Exploring Public Relations eBook (4e)

    • By Tench
    • Published 25/05/2017
    • ISBN 9781292200347
     
    Title type
    eText
    $50.00
     
    The full text downloaded to your computer. With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends Print 5 pages at a time Compatible for PCs and MACs No expiry (offline access will rem... Read more >
     

  • PR 2.0: New Media, New Tools, New Audiences

    • By Breakenridge
    • Published 10/05/2017
    • ISBN 9780134769844
    • Out of stock
     
    Title type
    Book
    $33.95
     
     

  • Principles of Marketing, An Asian Perspective eBook (4e)

    • By Kotler / Armstrong / Swee-Hoon / Siew-Me
    • Published 09/05/2017
    • ISBN 9781292089751
     
    Title type
    eText
    $50.00
    Aust. customers with local credit card only
     
     

  • Essentials of Services Marketing, Global Edition (3e)

    • By Wirtz / Chew / Lovelock
    • Published 04/05/2017
    • ISBN 9781292089959
    • Available once published
     
    Title type
    Book
    $118.95
     
    Essentials of Services Marketing, 3e, is meant for courses directed at undergraduate and polytechnic students, especially those heading for a career in the service sector, whether at the executive or management level. It delivers streamlined coverage of services marketing topics with an exciting glo... Read more >
     

  • Competing in Tough Times: Business Lessons from L.L.Bean, Trader Joe's, Costco, and Other World-Class Retailers

    • By Berman
    • Published 28/04/2017
    • ISBN 9780134770307
    • Out of stock
     
    Title type
    Book
    $49.95
     
     

  • Consumer Behavior: Buying, Having, and Being, Global Edition (12e)

    • By Solomon
    • Published 21/03/2017
    • ISBN 9781292153100
    • In stock
     
    Title type
    Book
    $139.95
     
    For courses in Consumer Behavior. Beyond Consumer Behavior: How Buying Habits Shape IdentitySolomon’s Consumer Behavior: Buying, Having, and Being deepens the study of consumer behavior into an investigation of how having (or not having) certain products affects our lives. Solomon looks a... Read more >
     

  • Marketing Strategy and Competitive Positioning eBook (6e)

    • By Hooley
    • Published 16/03/2017
    • ISBN 9781292017341
     
    Title type
    eText
    $50.00
     
    The full text downloaded to your computer. With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends Print 5 pages at a time Compatible for PCs and MACs No expiry (offline access will rem... Read more >
     

  • Essential Guide to Marketing Planning (4e)

    • By Burk Wood Marian
    • Published 06/02/2017
    • ISBN 9781292117522
    • In stock
     
    Title type
    Book
    $56.95
     
    Use this 4th edition to gain insights from the experiences of marketers worldwide and apply your knowledge to develop a marketing plan of your own. Chapters guide you through researching your market, analysing your competitive situation, objectives setting and deciding on marketing strategies to dev... Read more >
     

  • Essential Guide to Marketing Planning eBook (4e)

    • By Burk Wood Marian
    • Published 26/01/2017
    • ISBN 9781292186382
     
    Title type
    eText
    $50.00
     
    Use this 4th edition to gain insights from the experiences of marketers worldwide and apply your knowledge to develop a marketing plan of your own. Chapters guide you through researching your market, analysing your competitive situation, objectives setting and deciding on marketing strategies to dev... Read more >
     

  • Marketing Strategy and Competitive Positioning (6e)

    • By Hooley
    • Published 20/01/2017
    • ISBN 9781292017310
    • In stock
     
    Title type
    Book
    $104.95
     
    Marketing Strategy and Competitive Positioning 6e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive adva... Read more >
     

  • Marketing Research, Global Edition (8e)

    • By Burns & Bush
    • Published 18/12/2016
    • ISBN 9781292153261
    • Out of stock
     
    Title type
    Book
    $119.95
     
    For courses in global marketing. Marketing Research: The FundamentalsThe Eighth Edition of Marketing Research continues to provide students with a “nuts and bolts” introduction to the field of marketing research. Intended for students with no prior background in marketing research, ... Read more >
     

  • Principles of Marketing, An Asian Perspective (4e)

    • By Kotler / Armstrong / Swee-Hoon / Siew-Me
    • Published 16/12/2016
    • ISBN 9781292089669
    • In stock
     
    Title type
    Book
    $123.95
     
    DescriptionFor Principles of Marketing courses that require a comprehensive text. Help students learn how to create value through customer connections and engagementIn a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningf... Read more >
     

  • How to Sell Online: The experts’ guide to making your business more successful and profitable online eBook

    • By Holloman , Christer
    • Published 25/11/2016
    • ISBN 9781292148427
     
    Title type
    eText
    $25.95
     
     

  • Brilliant Marketing eBook (3e)

    • By Richard Hall
    • Published 16/11/2016
    • ISBN 9781292139067
     
    Title type
    eText
    $23.95
     
     

  • Cutting Edge Marketing Analytics

    • By Rajkumar Venkatesan / Paul Farris / Rona
    • Published 10/11/2016
    • ISBN 9780133552577
     
    Title type
    eText
    $75.95
    Aust. customers with local credit card only
     
     

  • Consumer Behavior: Buying, Having, and Being, Global Edition MyMarketingLab without eText (12e)

    • By Solomon
    • Published 08/11/2016
    • ISBN 9781292153162
     
    Title type
    Access Code (Digital)
    $45.00
     
    MyMarketingLab is a total eLearning solution. Through rewarding experiences that personalise learning, MyMarketingLab has a measurably positive impact on teaching, learning and retention. MyMarketingLab helps instructors create automatically graded learning activities based on the learning objectiv... Read more >
     

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