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  • Marketing Management, An Asian Perspective (7e)

    • By Kotler / Keller / Ang / Tan
    • Published 24/08/2017
    • ISBN 9781292089584
    • Available once published
     
    Title type
    Book
    $139.95
     
    For undergraduate and graduate courses in marketing management. The gold standard for today’s marketing management student.Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday–... Read more >
     

  • Marketing Communications: A European Perspective (6e)

    • By De Pelsmacker
    • Published 01/08/2017
    • ISBN 9781292135762
    • Available once published
     
    Title type
    Book
    $99.95
     
    Marketing Communications: A European Perspective is the perfect resource for European students of marketing communications. Providing an extensive overview of the key concepts, techniques and applications of the field within a European context, it offers a fresh and comprehensive introduction to the... Read more >
     

  • Principles of Marketing, Global Edition (17e)

    • By Kotler & Armstrong
    • Published 27/07/2017
    • ISBN 9781292220178
    • Available once published
     
    Title type
    Book
    $129.95
     
    Present five major themes using a clear and compelling customer-value approach The text’s innovative customer-value and engagement framework ties together key concepts, and details how marketing creates customer value and captures value in return. From beginning to end, this marketing proces... Read more >
     

  • Principles of Marketing, Global Edition eBook (17e)

    • By Kotler & Armstrong
    • Published 13/07/2017
    • ISBN 9781292220239
     
    Title type
    eText
    $50.00
    Aust. customers with local credit card only
     
    The full text downloaded to your computer. With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends Print 5 pages at a time Compatible for PCs and MACs No expiry (offline access will rem... Read more >
     

  • Consumer Behavior: Buying, Having and Being, Global Edition eBook (12e)

    • By Solomon
    • Published 12/07/2017
    • ISBN 9781292153117
     
    Title type
    eText
    $50.00
    Aust. customers with local credit card only
     
    eBook - A digital book that fits your portable lifestyle and allows you to: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends read on any device The eBook is downloaded to your computer and accessible either ... Read more >
     

  • Essentials of Services Marketing, Global Edition eBook (3e)

    • By Wirtz / Chew / Lovelock
    • Published 05/07/2017
    • ISBN 9781292090061
     
    Title type
    eText
    $50.00
    Aust. customers with local credit card only
     
    The full text downloaded to your computer. With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends Print 5 pages at a time Compatible for PCs and MACs No expiry (offline access will rem... Read more >
     

  • Marketing Research: An Applied Approach (5e)

    • By Malhotra
    • Published 08/06/2017
    • ISBN 9781292103129
    • Available once published
     
    Title type
    Book
    $121.95
     
    A well-known and established text within the market, the author team of Malhotra and Birks is well-respected as providing an in-depth and authoritative commentary in this area. Offering a clear explanation and discussion of concepts and valued for its comprehensive nature, the European version of ... Read more >
     

  • The Supply Chain Management Casebook

    • By Munson
    • Published 08/06/2017
    • ISBN 9780134770901
    • Available once published
     
    Title type
    Book
    $100.95
     
     

  • Marketing Research: An Applied Approach eBook (5e)

    • By Malhotra
    • Published 07/06/2017
    • ISBN 9781292103150
     
    Title type
    eText
    $50.00
     
    A well-known and established text within the market, the author team of Malhotra and Birks is well-respected as providing an in-depth and authoritative commentary in this area. Offering a clear explanation and discussion of concepts and valued for its comprehensive nature, the European version of ... Read more >
     

  • Exploring Public Relations eBook (4e)

    • By Tench
    • Published 25/05/2017
    • ISBN 9781292200347
     
    Title type
    eText
    $50.00
     
    The full text downloaded to your computer. With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends Print 5 pages at a time Compatible for PCs and MACs No expiry (offline access will rem... Read more >
     

  • PR 2.0: New Media, New Tools, New Audiences

    • By Breakenridge
    • Published 10/05/2017
    • ISBN 9780134769844
    • Out of stock
     
    Title type
    Book
    $33.95
     
     

  • Principles of Marketing, An Asian Perspective eBook (4e)

    • By Kotler / Armstrong / Swee-Hoon / Siew-Me
    • Published 09/05/2017
    • ISBN 9781292089751
     
    Title type
    eText
    $50.00
    Aust. customers with local credit card only
     
     

  • Essentials of Services Marketing, Global Edition (3e)

    • By Wirtz / Chew / Lovelock
    • Published 04/05/2017
    • ISBN 9781292089959
    • In stock
     
    Title type
    Book
    $118.95
     
    Essentials of Services Marketing, 3e, is meant for courses directed at undergraduate and polytechnic students, especially those heading for a career in the service sector, whether at the executive or management level. It delivers streamlined coverage of services marketing topics with an exciting glo... Read more >
     

  • Competing in Tough Times: Business Lessons from L.L.Bean, Trader Joe's, Costco, and Other World-Class Retailers

    • By Berman
    • Published 28/04/2017
    • ISBN 9780134770307
    • Out of stock
     
    Title type
    Book
    $49.95
     
     

  • Consumer Behavior: Buying, Having, and Being, Global Edition (12e)

    • By Solomon
    • Published 21/03/2017
    • ISBN 9781292153100
    • In stock
     
    Title type
    Book
    $139.95
     
    For courses in Consumer Behaviour. Beyond Consumer Behavior: How Buying Habits Shape Identity Solomon’s Consumer Behavior: Buying, Having, and Being deepens the study of consumer behaviour into an investigation of how having (or not having) certain products affects our lives. Solomon looks a... Read more >
     

  • Marketing Strategy and Competitive Positioning eBook (6e)

    • By Hooley
    • Published 16/03/2017
    • ISBN 9781292017341
     
    Title type
    eText
    $50.00
     
    The full text downloaded to your computer. With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends Print 5 pages at a time Compatible for PCs and MACs No expiry (offline access will rem... Read more >
     

  • Essential Guide to Marketing Planning (4e)

    • By Burk Wood Marian
    • Published 06/02/2017
    • ISBN 9781292117522
    • In stock
     
    Title type
    Book
    $56.95
     
    Use this 4th edition to gain insights from the experiences of marketers worldwide and apply your knowledge to develop a marketing plan of your own. Chapters guide you through researching your market, analysing your competitive situation, objectives setting and deciding on marketing strategies to dev... Read more >
     

  • Essential Guide to Marketing Planning eBook (4e)

    • By Burk Wood Marian
    • Published 26/01/2017
    • ISBN 9781292186382
     
    Title type
    eText
    $50.00
     
    Use this 4th edition to gain insights from the experiences of marketers worldwide and apply your knowledge to develop a marketing plan of your own. Chapters guide you through researching your market, analysing your competitive situation, objectives setting and deciding on marketing strategies to dev... Read more >
     

  • Marketing Strategy and Competitive Positioning (6e)

    • By Hooley
    • Published 20/01/2017
    • ISBN 9781292017310
    • In stock
     
    Title type
    Book
    $104.95
     
    Marketing Strategy and Competitive Positioning 6e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive adva... Read more >
     

  • Marketing Research, Global Edition (8e)

    • By Burns & Bush
    • Published 18/12/2016
    • ISBN 9781292153261
    • In stock
     
    Title type
    Book
    $119.95
     
    For courses in global marketing. Marketing Research: The FundamentalsThe Eighth Edition of Marketing Research continues to provide students with a “nuts and bolts” introduction to the field of marketing research. Intended for students with no prior background in marketing research, ... Read more >
     

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