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  • Essentials of Services Marketing, Global Edition (3e)

    • By Wirtz / Chew / Lovelock
    • Published 22/05/2017
    • ISBN 9781292089959
    • Available once published
     
    Title type
    Book
    $118.95
     
    Essentials of Services Marketing, 3e, is meant for courses directed at undergraduate and polytechnic students, especially those heading for a career in the service sector, whether at the executive or management level. It delivers streamlined coverage of services marketing topics with an exciting glo... Read more >
     

  • Marketing Management, An Asian Perspective (7e)

    • By Kotler / Keller / Ang / Tan
    • Published 28/02/2017
    • ISBN 9781292089584
    • Available once published
     
    Title type
    Book
    $139.95
     
    For undergraduate and graduate courses in marketing management. The gold standard for today’s marketing management student.Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday–... Read more >
     

  • Retail Management: A Strategic Approach (13e)

    • By Berman & Evans
    • Published 13/02/2017
    • ISBN 9780133796841
    • Available once published
     
    Title type
    Book
    $315.95
     
    For courses in Retail Management.   A Contemporary Text that Helps Students Thrive in Today’s Retailing Industry Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defin... Read more >
     

  • Marketing Strategy and Competitive Positioning (6e)

    • By Hooley
    • Published 20/01/2017
    • ISBN 9781292017310
    • Available once published
     
    Title type
    Book
    $104.95
     
    Marketing Strategy and Competitive Positioning 6e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive adva... Read more >
     

  • Marketing Research, Global Edition (8e)

    • By Burns & Bush
    • Published 18/12/2016
    • ISBN 9781292153261
    • In stock
     
    Title type
    Book
    $119.95
     
    For courses in global marketing. Marketing Research: The FundamentalsThe Eighth Edition of Marketing Research continues to provide students with a “nuts and bolts” introduction to the field of marketing research. Intended for students with no prior background in marketing research, ... Read more >
     

  • Principles of Marketing, An Asian Perspective (4e)

    • By Kotler / Armstrong / Swee-Hoon / Siew-Me
    • Published 16/12/2016
    • ISBN 9781292089669
    • In stock
     
    Title type
    Book
    $123.95
     
     

  • Marketing Communications: A European Perspective (6e)

    • By De Pelsmacker
    • Published 30/11/2016
    • ISBN 9781292135762
    • Available once published
     
    Title type
    Book
    $99.95
     
    Marketing Communications: A European Perspective is the perfect resource for European students of marketing communications. Providing an extensive overview of the key concepts, techniques and applications of the field within a European context, it offers a fresh and comprehensive introduction to the... Read more >
     

  • How to Sell Online ePub eBook

    • By Holloman , Christer
    • Published 25/11/2016
    • ISBN 9781292148427
     
    Title type
    eText
    $25.95
     
     

  • Brilliant Marketing ePub eBook (3e)

    • By Richard Hall
    • Published 16/11/2016
    • ISBN 9781292139067
     
    Title type
    eText
    $23.95
     
     

  • Cutting Edge Marketing Analytics

    • By Rajkumar Venkatesan / Paul Farris / Rona
    • Published 10/11/2016
    • ISBN 9780133552577
     
    Title type
    eText
    $75.95
    Aust. customers with local credit card only
     
     

  • Consumer Behavior: Buying, Having, and Being, Global Edition; MyMarketingLab with eText (12e)

    • By Solomon
    • Published 08/11/2016
    • ISBN 9781292153223
     
    Title type
    Access Code (Digital)
    $75.00
     
    MyMarketingLab is a total eLearning solution. Through rewarding experiences that personalise learning, MyMarketingLab has a measurably positive impact on teaching, learning and retention.   MyMarketingLab helps instructors create automatically graded learning activities based on the learning ... Read more >
     

  • Consumer Behavior: Buying, Having, and Being, Global Edition MyMarketingLab without eText (12e)

    • By Solomon
    • Published 08/11/2016
    • ISBN 9781292153162
     
    Title type
    Access Code (Digital)
    $45.00
     
    MyMarketingLab is a total eLearning solution. Through rewarding experiences that personalise learning, MyMarketingLab has a measurably positive impact on teaching, learning and retention. MyMarketingLab helps instructors create automatically graded learning activities based on the learning objectiv... Read more >
     

  • Brilliant Marketing: How to plan and deliver winning marketing strategies - regardless of the size of your budget (3e)

    • By Richard Hall
    • Published 30/10/2016
    • ISBN 9781292139043
    • Available on demand
     
    Title type
    Book
    Was$35.95
    Now$23.37
     
    Marketing has never been so important because business has never been so competitive.Brilliant Marketing shows anyone how they can devise and execute winning marketing strategies. With practical advice from start to finish, this updated new edition gives you the lowdown on what works and how you can... Read more >
     

  • Lean and Technology: Working Hand in Hand to Enable and Energize Your Global Supply Chain

    • By Myerson
    • Published 27/10/2016
    • ISBN 9780134291451
    • Out of stock
     
    Title type
    Book
    Was$57.95
    Now$37.67
     
     

  • International Marketing: An Asia-Pacific Perspective (7e)

    • By Fletcher
    • Published 07/10/2016
    • ISBN 9781488611162
    • In stock
     
    Title type
    Book
    $141.95
     
    Global thinking, local relevance! International Marketing is a ground-up Australian text which has a unique and relevant perspective on the subject: looking through the lens of Australian and New Zealand export firms working with international partners as well as Asian businesses looking in... Read more >
     

  • Marketing Reseach, Global Edition (VitalSource eText) (8e)

    • By Burns & Bush
    • Published 29/09/2016
    • ISBN 9781292153278
     
    Title type
    eText
    $50.00
    Aust. customers with local credit card only
     
     

  • The Customer Experience Manual ePub eBook

    • By Alan Pennington
    • Published 14/09/2016
    • ISBN 9781292148489
     
    Title type
    eText
    $22.95
     
     

  • How to Sell Online: The experts’ guide to making your business more successful and profitable online

    • By Holloman , Christer
    • Published 09/09/2016
    • ISBN 9781292148403
    • Available on demand
     
    Title type
    Book
    Was$39.95
    Now$25.97
     
    THE ALL-IN-ONE GUIDE TO GROWING YOUR ONLINE BUSINESS. Christer Holloman, the bestselling author and The Guardian technology expert, has lined up the leaders behind some of the most successful online retailers, and those that advise them, to reveal their best kept secrets on how to grow your onl... Read more >
     

  • Innovation and New Product Development (6e)

    • By Trott
    • Published 08/09/2016
    • ISBN 9781292133423
    • Out of stock
     
    Title type
    Book
    $116.95
     
     

  • Inside the Mind of the Shopper: The Science of Retailing (2e)

    • By Sorensen
    • Published 25/08/2016
    • ISBN 9780134308920
    • In stock
     
    Title type
    Book
    Was$57.95
    Now$37.67
     
    What do you really do when you shop? The answers are fascinating and, for retailers, they're cash in the bank. In Inside the Mind of the Shopper, world-renowned retail consultant Dr. Herb Sorensen, Ph.D. uncovers the truth about the retail shopper and rips away the myths and mistakes... Read more >
     

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