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  • Contemporary Logistics, Global Edition (12e)

    • By Murphy, Paul R. & Knemeyer, A. M.
    • Published 29/10/2017
    • ISBN 9781292218007
    • Pre-order
     
    Title type
    Book
    $92.95
     
    For undergraduate and graduate courses in Logistics. A market-leading text, Contemporary Logistics eplores modern logistics from a managerial perspective. These are characterised by geopolitical tensions in parts of the world, steadily increasing trade, supply chain vulnerabilities caused by severe... Read more >
     

  • Contemporary Logistics, Global Edition eBook (12e)

    • By Murphy, Paul R & Knemeyer, A. M.
    • Published 29/09/2017
    • ISBN 9781292218014
     
    Title type
    eBook
    $50.00
    Aust. customers with local credit card only
     
    eBook - A digital book that fits your portable lifestyle and allows you to: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends read on any device The eBook is downloaded to your computer and accessible either ... Read more >
     

  • Retail Management: A Strategic Approach, Global Edition eBook (13e)

    • By Berman / Evans
    • Published 11/09/2017
    • ISBN 9781292214689
     
    Title type
    eBook
    $50.00
    Aust. customers with local credit card only
     
    For courses in Retail Management. A contemporary text that helps students thrive in today’s retailing industry Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-define... Read more >
     

  • Marketing Management: An Asian Perspective (7e)

    • By Kotler / Keller / Ang / Tan
    • Published 24/08/2017
    • ISBN 9781292089584
    • Pre-order
     
    Title type
    Book
    $139.95
     
    For undergraduate and graduate courses in marketing management. The gold standard for today’s marketing management student.Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday–... Read more >
     

  • Marketing Communications: A European Perspective eBook (6e)

    • By De Pelsmacker
    • Published 22/08/2017
    • ISBN 9781292135793
     
    Title type
    eBook
    $50.00
     
    Marketing Communications: A European Perspective is the perfect resource for European students of marketing communications. Providing an extensive overview of the key concepts, techniques and applications of the field within a European context, it offers a fresh and comprehensive introduction to the... Read more >
     

  • Retail Management: A Strategic Approach, Global Edition (13e)

    • By Berman / Evans
    • Published 14/08/2017
    • ISBN 9781292214672
    • Pre-order
     
    Title type
    Book
    $116.95
     
    For courses in Retail Management. A contemporary text that helps students thrive in today’s retailing industry Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-define... Read more >
     

  • Marketing Communications: A European Perspective (6e)

    • By De Pelsmacker
    • Published 01/08/2017
    • ISBN 9781292135762
    • Pre-order
     
    Title type
    Book
    $99.95
     
    Marketing Communications: A European Perspective is the perfect resource for European students of marketing communications. Providing an extensive overview of the key concepts, techniques and applications of the field within a European context, it offers a fresh and comprehensive introduction to the... Read more >
     

  • Principles of Marketing, Global Edition (17e)

    • By Kotler & Armstrong
    • Published 27/07/2017
    • ISBN 9781292220178
    • In stock
     
    Title type
    Book
    $129.95
     
    Present five major themes using a clear and compelling customer-value approach The text’s innovative customer-value and engagement framework ties together key concepts, and details how marketing creates customer value and captures value in return. From beginning to end, this marketing proces... Read more >
     

  • Principles of Marketing, Global Edition eBook (17e)

    • By Kotler & Armstrong
    • Published 13/07/2017
    • ISBN 9781292220239
     
    Title type
    eBook
    $50.00
    Aust. customers with local credit card only
     
    The full text downloaded to your computer. With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends Print 5 pages at a time Compatible for PCs and MACs No expiry (offline access will rem... Read more >
     

  • Consumer Behavior: Buying, Having and Being, Global Edition eBook (12e)

    • By Solomon
    • Published 12/07/2017
    • ISBN 9781292153117
     
    Title type
    eBook
    $50.00
    Aust. customers with local credit card only
     
    eBook - A digital book that fits your portable lifestyle and allows you to: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends read on any device The eBook is downloaded to your computer and accessible either ... Read more >
     

  • Essentials of Services Marketing, Global Edition eBook (3e)

    • By Wirtz / Chew / Lovelock
    • Published 05/07/2017
    • ISBN 9781292090061
     
    Title type
    eBook
    $50.00
    Aust. customers with local credit card only
     
    The full text downloaded to your computer. With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends Print 5 pages at a time Compatible for PCs and MACs No expiry (offline access will rem... Read more >
     

  • The Business of Choice: Marketing to Consumers' Instincts

    • By Willcox
    • Published 13/06/2017
    • ISBN 9780134772042
    • Available on demand (O)
     
    Title type
    Book
    Was$37.95
    Now$24.67
     
    Whether your objective is to grow a brand or promote healthy behaviors, you need a deep understanding of how humans intuitively make choices using cognitive mechanisms that have evolved over millions of years. Marketing is about influencing consumers' decisions, and the more you understand about... Read more >
     

  • Marketing Research: An Applied Approach (5e)

    • By Malhotra
    • Published 08/06/2017
    • ISBN 9781292103129
    • In stock
     
    Title type
    Book
    $121.95
     
    A well-known and established text within the market, the author team of Malhotra and Birks is well-respected as providing an in-depth and authoritative commentary in this area. Offering a clear explanation and discussion of concepts and valued for its comprehensive nature, the European version of ... Read more >
     

  • The Supply Chain Management Casebook

    • By Munson
    • Published 08/06/2017
    • ISBN 9780134770901
    • Temporarily out of stock
     
    Title type
    Book
    Was$100.95
    Now$65.62
     
     

  • Marketing Research: An Applied Approach eBook (5e)

    • By Malhotra
    • Published 07/06/2017
    • ISBN 9781292103150
     
    Title type
    eBook
    $50.00
     
    A well-known and established text within the market, the author team of Malhotra and Birks is well-respected as providing an in-depth and authoritative commentary in this area. Offering a clear explanation and discussion of concepts and valued for its comprehensive nature, the European version of ... Read more >
     

  • Exploring Public Relations eBook (4e)

    • By Tench
    • Published 25/05/2017
    • ISBN 9781292200347
     
    Title type
    eBook
    $50.00
     
    The full text downloaded to your computer. With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends Print 5 pages at a time Compatible for PCs and MACs No expiry (offline access will rem... Read more >
     

  • PR 2.0: New Media, New Tools, New Audiences

    • By Breakenridge
    • Published 10/05/2017
    • ISBN 9780134769844
    • Temporarily out of stock
     
    Title type
    Book
    $33.95
     
     

  • Principles of Marketing, An Asian Perspective eBook (4e)

    • By Kotler / Armstrong / Swee-Hoon / Siew-Me
    • Published 09/05/2017
    • ISBN 9781292089751
     
    Title type
    eBook
    $50.00
    Aust. customers with local credit card only
     
     

  • Essentials of Services Marketing, Global Edition (3e)

    • By Wirtz / Chew / Lovelock
    • Published 04/05/2017
    • ISBN 9781292089959
    • In stock
     
    Title type
    Book
    $118.95
     
    Essentials of Services Marketing, 3e, is meant for courses directed at undergraduate and polytechnic students, especially those heading for a career in the service sector, whether at the executive or management level. It delivers streamlined coverage of services marketing topics with an exciting glo... Read more >
     

  • Competing in Tough Times: Business Lessons from L.L.Bean, Trader Joe's, Costco, and Other World-Class Retailers

    • By Berman
    • Published 28/04/2017
    • ISBN 9780134770307
    • Temporarily out of stock
     
    Title type
    Book
    Was$49.95
    Now$32.47
     
     

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