Browse by Category

You have selected:  Business Remove Marketing Remove

 

Refine Products

View as Items 1-20 of 417
Display per page
Sort by
Title
A-Z
Z-A
Date published
New-Old
Old-New
  • Remarkable Brand Experiences

    • By Saunders, Deborah
    • Published 15/05/2018
    • ISBN 9781292142135
    • Pre-order
     
    Title type
    Book
    Was$27.95
    Now$18.17
     
    In this book, you'll discover what is meant by the Branded Customer Experience, why it’s so important today, some of the common hurdles in executing a brand experience strategy, compelling examples from companies that are getting it right, and simple steps that companies can start taking today... Read more >
     

  • Principles of Marketing + MyLab Marketing with eText (7e)

    • By Armstrong / Kotler / Adam / Denize / Vol
    • Published 20/11/2017
    • ISBN 9781488687068
    • In stock
     
    Title type
    Value Pack
    $149.95
     
    This pack contains 1 copy of Principles of Marketing 7th edition and an access card to MyLab Marketing with eText. A flagship marketing resource that provides an introduction to marketing concepts, strategies and practices with a balance of depth of coverage and ease of learning. Principles of Ma... Read more >
     

  • Consumer Behavior: Buying, Having, and Being, Global Edition + MyLab Marketing with eText (12e)

    • By Solomon
    • Published 20/11/2017
    • ISBN 9781488687204
    • Pre-order
     
    Title type
    Value Pack
    $151.95
     
    This pack contains 1 copy of Consumer Behaviour and 1 printed access card to MyLab Marketing with eText. Solomon’s Consumer Behavior: Buying, Having, and Being deepens the study of consumer behaviour into an investigation of how having (or not having) certain products affects our lives. Solom... Read more >
     

  • Marketing Management: An Asian Perspective eBook (7e)

    • By Kotler, Philip et al
    • Published 16/11/2017
    • ISBN 9781292089652
     
    Title type
    eBook
    $50.00
    Aust. customers with local credit card only
     
    The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available... Read more >
     

  • Contemporary Logistics, Global Edition (12e)

    • By Murphy, Paul R. & Knemeyer, A. M.
    • Published 29/10/2017
    • ISBN 9781292218007
    • Pre-order
     
    Title type
    Book
    $92.95
     
    For undergraduate and graduate courses in Logistics. A market-leading text, Contemporary Logistics eplores modern logistics from a managerial perspective. These are characterised by geopolitical tensions in parts of the world, steadily increasing trade, supply chain vulnerabilities caused by severe... Read more >
     

  • Principles of Marketing eBook (7e)

    • By Armstrong, Gary et al
    • Published 23/10/2017
    • ISBN 9781488620102
     
    Title type
    eBook
    $50.00
     
    The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available... Read more >
     

  • Integrated Advertising, Promotion, and Marketing Communications, Global Edition eBook (8e)

    • By Clow / Baack
    • Published 10/10/2017
    • ISBN 9781292222752
     
    Title type
    eBook
    $50.00
    Aust. customers with local credit card only
     
    The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available... Read more >
     

  • Contemporary Logistics, Global Edition eBook (12e)

    • By Murphy, Paul R & Knemeyer, A. M.
    • Published 29/09/2017
    • ISBN 9781292218014
     
    Title type
    eBook
    $50.00
    Aust. customers with local credit card only
     
    eBook - A digital book that fits your portable lifestyle and allows you to: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends read on any device The eBook is downloaded to your computer and accessible either ... Read more >
     

  • Key Marketing Metrics (2e)

    • By Farris
    • Published 14/09/2017
    • ISBN 9781292212470
    • Pre-order
     
    Title type
    Book
    $49.95
     
     

  • Integrated Advertising, Promotion, and Marketing Communications, Global Edition (8e)

    • By Clow / Baack
    • Published 11/09/2017
    • ISBN 9781292222691
    • Pre-order
     
    Title type
    Book
    $129.95
     
    Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of integrating all marketing communications and helps students understand how... Read more >
     

  • Retail Management: A Strategic Approach, Global Edition eBook (13e)

    • By Berman / Evans
    • Published 11/09/2017
    • ISBN 9781292214689
     
    Title type
    eBook
    $50.00
    Aust. customers with local credit card only
     
    For courses in Retail Management. A contemporary text that helps students thrive in today’s retailing industry Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-define... Read more >
     

  • Marketing Management: An Asian Perspective (7e)

    • By Kotler / Keller / Ang / Tan
    • Published 24/08/2017
    • ISBN 9781292089584
    • In stock
     
    Title type
    Book
    $139.95
     
    For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.   The world of marketing is changing everyday–and in order for students to have a competitive edge, they need... Read more >
     

  • Principles of Marketing (7e)

    • By Armstrong / Kotler / Adam / Denize / Vol
    • Published 24/08/2017
    • ISBN 9781488611841
    • In stock
     
    Title type
    Book
    $137.95
     
    A flagship marketing resource that provides an introduction to marketing concepts, strategies and practices with a balance of depth of coverage and ease of learning. Principles of Marketing keeps pace with a rapidly changing field, focussing on the ways brands create and capture consumer value. Pr... Read more >
     

  • Marketing Communications: A European Perspective eBook (6e)

    • By De Pelsmacker
    • Published 22/08/2017
    • ISBN 9781292135793
     
    Title type
    eBook
    $50.00
     
    Marketing Communications: A European Perspective is the perfect resource for European students of marketing communications. Providing an extensive overview of the key concepts, techniques and applications of the field within a European context, it offers a fresh and comprehensive introduction to the... Read more >
     

  • Principles of Marketing MyLab Marketing without eText (7e)

    • By Armstrong, Gary et al
    • Published 20/08/2017
    • ISBN 9781488697302
     
    Title type
    Access Code (Digital)
    $45.00
    Not yet available
     
    Pearson MyLab™ is the world's leading online self-study, homework, tutorial and assessment product designed with a single purpose in mind: to improve the results of all higher education students, one student at a time. Please note: The duration of access to a MyLab is set by your instructo... Read more >
     

  • Retail Management: A Strategic Approach, Global Edition (13e)

    • By Berman / Evans
    • Published 14/08/2017
    • ISBN 9781292214672
    • In stock
     
    Title type
    Book
    $116.95
     
    For courses in Retail Management. A contemporary text that helps students thrive in today’s retailing industry Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-define... Read more >
     

  • Principles of Marketing MyLab Marketing with eText (7e)

    • By Armstrong, Gary et al
    • Published 10/08/2017
    • ISBN 9781488611858
     
    Title type
    Access Code (Digital)
    $75.00
    Not yet available
     
    Pearson MyLab™ is the world's leading online self-study, homework, tutorial and assessment product designed with a single purpose in mind: to improve the results of all higher education students, one student at a time. Please note: The duration of access to a MyLab is set by your instructo... Read more >
     

  • Marketing Communications: A European Perspective (6e)

    • By De Pelsmacker
    • Published 01/08/2017
    • ISBN 9781292135762
    • Pre-order
     
    Title type
    Book
    $99.95
     
    Marketing Communications: A European Perspective is the perfect resource for European students of marketing communications. Providing an extensive overview of the key concepts, techniques and applications of the field within a European context, it offers a fresh and comprehensive introduction to the... Read more >
     

  • Principles of Marketing, Global Edition (17e)

    • By Kotler & Armstrong
    • Published 27/07/2017
    • ISBN 9781292220178
    • In stock
     
    Title type
    Book
    $129.95
     
    Present five major themes using a clear and compelling customer-value approach The text’s innovative customer-value and engagement framework ties together key concepts, and details how marketing creates customer value and captures value in return. From beginning to end, this marketing proces... Read more >
     

  • Principles of Marketing, Global Edition eBook (17e)

    • By Kotler & Armstrong
    • Published 13/07/2017
    • ISBN 9781292220239
     
    Title type
    eBook
    $50.00
    Aust. customers with local credit card only
     
    The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available... Read more >
     

Pagination