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  • Consumer Behavior
    • Published 28/07/2009
    • ISBN 9780135053010
    • Format Book
    For undergraduate and graduate consumer behavior courses. The text that set the standard for consumer behavior study. Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.The tenth edit...

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    Consumer Behavior (10e)

    By Schiffman & Kanuk

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    $144.95 Add to Cart

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