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- Published
30/05/2004
- ISBN
9780273686798
- Format
Book + Disk
For undergraduate and postgraduate courses on Marketing.This new text leads students step-by-step through the process of preparing a realistic, practical and effective marketing plan. Principles are presented in the context of application, with 24 cases (such as Ryanair, Ciba Speciality Chemicals, H...
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By Wood
Pagination