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  • Marketing Planning: Principles into Practice

    • By Wood
    • Published 30/05/2004
    • ISBN 9780273686798
    • Format Book + Disk
    • Stock loading
    For undergraduate and postgraduate courses on Marketing.This new text leads students step-by-step through the process of preparing a realistic, practical and effective marketing plan. Principles are presented in the context of application, with 24 cases (such as Ryanair, Ciba Speciality Chemicals, H...

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    $119.95 Add to Cart

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