- By Wells, Spence-Stone, Crawford, Moriarty,
- Published 28/04/2011
- ISBN 9781442525122
- Format Book
Advertising- the Australian way!
How do you define great advertising?
How do you encourage creativity in advertising?
Do interactive and digital media add value to advertising?
Advertising: Principles and Practice 2e is the only practical, applied guide to the real world...