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  • Integrated Marketing Communications + CD (2e)

    • By Pickton & Broderick
    • Published 01/10/2004
    • ISBN 9780273676454
    • Format Book + Disk
    • Stock loading
    Integrated Marketing Communications, second edition takes into account all aspects and elements of marketing communications. Based on the success of the first edition, David Pickton and Amanda Broderick have restructured this edition to make the three marketing communications models more explicit. E...

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    $103.95 Add to Cart

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