By combining a question mark with an exclamation point, the interrobang captures two essential principles at Pearson – the curiosity to know and discover, and the excitement and fun of learning.

But where does the symbol come from?

We traced its story back to Madison Avenue, the home of American advertising in the early 1960s. Ad man Martin Speckter was on a mission to rid the world of poorly punctuated copywriting, which led him to crowd source this intriguing new punctuation mark – and so the interrobang was born.

 

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