Refine Products

Display per page

  • A Framework for Marketing Management, Global Edition (6e)

    • By Kotler, Philip & Keller, Kevin
    • Published 06/05/2015
    • ISBN 9781292093147
    • In stock
     
    Title type
    Book
    $128.95
     
      For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Keller’s fifteenth edition of Marketing Management, a comprehensive look at mar... Read more >
     

  • Advertising: Principles and Practice (3e)

    • By Moriarty, Sandra et al
    • Published 22/08/2014
    • ISBN 9781486002719
    • In stock
     
    Title type
    Book
    $160.95
     
    How do you define great advertising? How do you encourage creativity in advertising? How can interactive and digital media add value to advertising? These questions, and many more are comprehensively answered inside this Australian adaptation of the US text, Advertising & IMC: Principles and P... Read more >
     

  • Basic Marketing Research: Pearson New International Edition (4e)

    • By Malhotra
    • Published 26/07/2013
    • ISBN 9781292020488
    • In stock
     
    Title type
    Book
    $146.95
     
    For undergraduate-level courses in Marketing Research.With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.
     

  • Consumer Behavior, Global Edition (11e)

    • By Schiffman
    • Published 28/04/2014
    • ISBN 9780273787136
    • In stock
     
    Title type
    Book
    $164.95
     
    For undergraduate and graduate consumer behavior courses. The text that set the standard for consumer behavior study. Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.
     
  • Popular Products


  • Consumer Behavior: Buying, Having and Being, Global Edition (12e)

    • By Solomon, Michael R.
    • Published 21/03/2017
    • ISBN 9781292153100
    • In stock
     
    Title type
    Book
    $143.95
     
    For courses in Consumer Behaviour. Beyond Consumer Behavior: How Buying Habits Shape Identity Solomon’s Consumer Behavior: Buying, Having, and Being deepens the study of consumer behaviour into an investigation of how having (or not having) certain products affects our lives. Solomon looks a... Read more >
     

  • Consumer Behaviour (3e)

    • By Solomon, Michael et al
    • Published 24/10/2012
    • ISBN 9781442553583
    • Temporarily out of stock
     
    Title type
    Book
    $154.95
     
    Consumer behaviour is more than buying things; it also embraces the study of how having (or not having) things affects our lives and how possessions influence the way we feel about ourselves and each other - our state of being.    The 3rd edition of Consumer Behaviour is presented i... Read more >
     

  • Consumer Behaviour (6e)

    • By Schiffman, Leon et al
    • Published 15/10/2013
    • ISBN 9781442561533
    • In stock
     
    Title type
    Book
    $156.95
     
    Consumer Behaviour explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of effective marketing strategies. In a clear and logical fashion, the authors explain consumer behaviour theory and practice, the use and importance of ... Read more >
     

  • Contemporary Logistics, Global Edition (12e)

    • By Murphy, Paul R. & Knemeyer, A. M.
    • Published 29/10/2017
    • ISBN 9781292218007
    • In stock
     
    Title type
    Book
    $92.95
     
    For undergraduate and graduate courses in Logistics. A market-leading text, Contemporary Logistics eplores modern logistics from a managerial perspective. These are characterised by geopolitical tensions in parts of the world, steadily increasing trade, supply chain vulnerabilities caused by severe... Read more >
     

  • Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World (2e)

    • By Hemann, Chuck & Burbary, Ken
    • Published 09/05/2018
    • ISBN 9780789759603
    • In stock
     
    Title type
    Book
    $35.67
    $50.95
     
    Why hasn’t all that data delivered a whopping competitive advantage? Because you’ve barely begun to use it, that’s why! Good news: neither have your competitors. It’s hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data i... Read more >
     

  • Essential Guide to Marketing Planning (4e)

    • By Wood, Marian Burk
    • Published 06/02/2017
    • ISBN 9781292117522
    • In stock
     
    Title type
    Book
    $58.95
     
    Use this 4th edition to gain insights from the experiences of marketers worldwide and apply your knowledge to develop a marketing plan of your own. Chapters guide you through researching your market, analysing your competitive situation, objectives setting and deciding on marketing strategies to dev... Read more >
     

  • Essentials of Global Marketing (2e)

    • By Hollensen
    • Published 17/07/2012
    • ISBN 9780273756545
    • In stock
     
    Title type
    Book
    $129.95
     
    Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, fr... Read more >
     

  • Essentials of Marketing Research, Global Edition

    • By Malhotra
    • Published 13/06/2014
    • ISBN 9781292060163
    • Temporarily out of stock
     
    Title type
    Book
    $119.95
     
    For courses in Marketing Research at two- and four-year colleges and universitiesAn engaging, do-it-yourself approach to marketing researchEssentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages students. B... Read more >
     

  • Essentials of Services Marketing, Global Edition (3e)

    • By Wirtz, Jochen & Lovelock, Christopher
    • Published 04/05/2017
    • ISBN 9781292089959
    • In stock
     
    Title type
    Book
    $118.95
     
    Essentials of Services Marketing, 3e, is meant for courses directed at undergraduate and polytechnic students, especially those heading for a career in the service sector, whether at the executive or management level. It delivers streamlined coverage of services marketing topics with an exciting glo... Read more >
     

  • Global Marketing (7e)

    • By Hollensen, Svend
    • Published 28/06/2016
    • ISBN 9781292100111
    • Temporarily out of stock
     
    Title type
    Book
    $127.95
     
    "All good marketing is local. Global companies know this and are going "glocal".There is also a trend towards the ‘Internet of Everything’, which revolutionizes the whole marketing discipline. Svend Hollensen has captured all the latest trends very well with the ... Read more >
     

  • Global Marketing Management, International Edition (8e)

    • By Keegan
    • Published 20/06/2013
    • ISBN 9780273768685
    • In stock
     
    Title type
    Book
    $135.95
     
    For courses in International Marketing and Global Marketing.This is the leading MBA text in international marketing—with comprehensive cases.
     

  • Global Marketing, Global Edition (9e)

    • By Keegan, Warren J. & Green, Mark C.
    • Published 29/03/2016
    • ISBN 9781292150765
    • In stock
     
    Title type
    Book
    $127.95
     
    For courses in global marketing. Familiarizes Students with Global Marketing and the Global Business EnvironmentMarking the 20th anniversary of this series of textbooks, this Ninth Edition of Global Marketing builds on the tradition and successes of previous editions. Its environmental and stra... Read more >
     

  • Innovation and New Product Development (6e)

    • By Trott
    • Published 08/09/2016
    • ISBN 9781292133423
    • In stock
     
    Title type
    Book
    $119.95
     
    Innovation Management and New Product development is an established, text for MBA, MSc and advanced undergraduate courses on innovation management, management of technology, new product development and entrepreneurship. It is also widely used by practitioners of innovation. Now in its sixth edi... Read more >
     

  • Integrated Advertising, Promotion, and Marketing Communications, Global Edition (8e)

    • By Clow, Kenneth E. & Baack, Donald
    • Published 11/09/2017
    • ISBN 9781292222691
    • In stock
     
    Title type
    Book
    $119.95
     
    Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of integrating all marketing communications and helps students understand how... Read more >
     

  • International Marketing and Export Management (8e)

    • By Albaum / Duerr / Josiassen
    • Published 08/06/2016
    • ISBN 9781292016924
    • In stock
     
    Title type
    Book
    $116.95
     
    International Marketing and Export Management 8e offers an accessible state-of-the-art text in international marketing. The book covers the evolving internationally competitive landscape that almost all firms and consumers find themselves acting in today. Consumers because they often make consumptio... Read more >
     

  • International Marketing: An Asia-Pacific Perspective (7e)

    • By Fletcher, Richard & Crawford, Heather
    • Published 07/10/2016
    • ISBN 9781488611162
    • In stock
     
    Title type
    Book
    $145.95
     
    Global thinking, local relevance! International Marketing is a ground-up Australian text which has a unique and relevant perspective on the subject: looking through the lens of Australian and New Zealand export firms working with international partners as well as Asian businesses looking in... Read more >
     

  • Marketing (9e)

    • By Kotler, Philip et al
    • Published 23/10/2012
    • ISBN 9781442549425
    • In stock
     
    Title type
    Book
    $153.95
     
    Today’s marketers are challenged to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives in a dynamic world. Marketing, in its 9th Australian edition, continues to be the authoritative principles of marketing resource, delivering hol... Read more >
     

  • Marketing Communications: A European Perspective (6e)

    • By De Pelsmacker, Patrick et al
    • Published 01/08/2017
    • ISBN 9781292135762
    • Available on demand (O)
     
    Title type
    Book
    $99.95
     
    Marketing Communications: A European Perspective is the perfect resource for European students of marketing communications. Providing an extensive overview of the key concepts, techniques and applications of the field within a European context, it offers a fresh and comprehensive introduction to the... Read more >
     

  • Marketing Communications: Discovery, Creation and Conversations (7e)

    • By Fill
    • Published 23/05/2016
    • ISBN 9781292092614
    • Temporarily out of stock
     
    Title type
    Book
    $125.95
     
    In addition to an extensive theoretical foundation, Marketing Communications provides readers with a strongly applied perspective of this rapidly changing and fascinating discipline. Using case studies and examples of brands from around the world, plus invaluable support from the Institute of Practi... Read more >
     

  • Marketing Management, Global Edition (15e)

    • By Kotler, Philip & Keller, Kevin Lane
    • Published 26/04/2015
    • ISBN 9781292092621
    • Temporarily out of stock
     
    Title type
    Book
    $159.95
     
    For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday--and in order for students to have a competittive advantage, they need a tex... Read more >
     

  • Marketing Management: An Asian Perspective (7e)

    • By Kotler, Philip et al
    • Published 24/08/2017
    • ISBN 9781292089584
    • In stock
     
    Title type
    Book
    $139.95
     
    For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.   The world of marketing is changing everyday–and in order for students to have a competitive edge, they need... Read more >
     

  • Marketing Research, Global Edition (8e)

    • By Burns, Alvin C. & Bush, Ronald F.
    • Published 18/12/2016
    • ISBN 9781292153261
    • In stock
     
    Title type
    Book
    $123.95
     
    For courses in global marketing. Marketing Research: The FundamentalsThe Eighth Edition of Marketing Research continues to provide students with a “nuts and bolts” introduction to the field of marketing research. Intended for students with no prior background in marketing research, ... Read more >
     

  • Marketing Strategy and Competitive Positioning (6e)

    • By Hooley
    • Published 20/01/2017
    • ISBN 9781292017310
    • Temporarily out of stock
     
    Title type
    Book
    $107.95
     
    Marketing Strategy and Competitive Positioning 6e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive adva... Read more >
     

  • Marketing: a Snapshot

    • By Valenzuela, Fredy
    • Published 25/11/2013
    • ISBN 9781486009275
    • In stock
     
    Title type
    Book
    $24.95
     
    “Marketing: A Snapshot” is a step-by-step guide to creating a marketing plan. This concise guide provides a high-level view of the critical marketing activities associated with the Marketing Process Concept. Students will learn how to confidently make marketing decisions in many diffe... Read more >
     

  • Marketing: An Introduction, Global Edition (13e)

    • By Armstrong & Kotler
    • Published 29/03/2016
    • ISBN 9781292146508
    • In stock
     
    Title type
    Book
    $142.95
     
    For undergraduate courses on the principles of marketing. An Introduction to the World of Marketing Using a Proven, Practical, and Engaging Approach, Marketing: An Introduction shows students how customer value—creating it and capturing it—drives every effective marketing strategy. ... Read more >
     

  • Marketing: Real People Real Choices (3e)

    • By Solomon, Michael et al
    • Published 05/09/2013
    • ISBN 9781442561526
    • In stock
     
    Title type
    Book
    $141.95
     
    Marketing: Real People, Real Choices brings you and your students into the world of marketing through the use of real companies and the real-life marketing issues that they have faced in recent times. The authors explain core concepts and theories in Marketing, while allowing the reader to search... Read more >
     

  • Marketing: Real People, Real Choices, Global Edition (9e)

    • By Solomon, Michael R. et al
    • Published 10/11/2017
    • ISBN 9781292221083
    • In stock
     
    Title type
    Book
    $144.95
     
    For undergraduate Principles of Marketing courses. Real people making real choices Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Timely, relevant, and dynamic, ... Read more >
     

  • Multivariate Data Analysis, Pearson New International Edition (7e)

    • By Hair, Joseph F. et al
    • Published 27/07/2013
    • ISBN 9781292021904
    • In stock
     
    Title type
    Book
    $152.95
     
    For graduate and upper-level undergraduate marketing research courses. For over 30 years, this text has provided students with the information they need to understand and apply multivariate data analysis.  The authors provide an applications-oriented introduction to multivariate anal... Read more >
     

  • Principles of Marketing (6e)

    • By Armstrong, Gary Et Al
    • Published 01/10/2014
    • ISBN 9781486002696
    • In stock
     
    Title type
    Book
    $141.95
     
    The 6th edition of Principles of Marketing makes the road to learning and teaching marketing more effective, easier and more enjoyable than ever.   Today’s marketing is about creating customer value and building profitable customer relationships. With even more new Australian and inter... Read more >
     

  • Principles of Marketing (7e)

    • By Armstrong, Gary et al
    • Published 24/08/2017
    • ISBN 9781488611841
    • In stock
     
    Title type
    Book
    $137.95
     
    A flagship marketing resource that provides an introduction to marketing concepts, strategies and practices with a balance of depth of coverage and ease of learning. Principles of Marketing keeps pace with a rapidly changing field, focussing on the ways brands create and capture consumer value. Pr... Read more >
     

  • Principles of Marketing, Global Edition (17e)

    • By Kotler, Philip & Armstrong, Gary
    • Published 27/07/2017
    • ISBN 9781292220178
    • In stock
     
    Title type
    Book
    $129.95
     
    Present five major themes using a clear and compelling customer-value approach The text’s innovative customer-value and engagement framework ties together key concepts, and details how marketing creates customer value and captures value in return. From beginning to end, this marketing proces... Read more >
     

  • Principles of Marketing: An Asian Perspective (4e)

    • By Kotler, Philip et al
    • Published 16/12/2016
    • ISBN 9781292089669
    • In stock
     
    Title type
    Book
    $127.95
     
    DescriptionFor Principles of Marketing courses that require a comprehensive text. Help students learn how to create value through customer connections and engagementIn a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningf... Read more >
     

  • Retail Management: A Strategic Approach, Global Edition (13e)

    • By Berman, Barry et al
    • Published 14/08/2017
    • ISBN 9781292214672
    • In stock
     
    Title type
    Book
    $116.95
     
    For courses in Retail Management. A contemporary text that helps students thrive in today’s retailing industry Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-define... Read more >
     

  • Sales Management: Shaping Future Sales Leaders, Pearson New International Edition

    • By Tanner & Erffmeyer
    • Published 02/08/2013
    • ISBN 9781292023458
    • In stock
     
    Title type
    Book
    $135.95
     
    For courses in sales management.Sales Management, 1/e is the only book on the market that prepares students to become effective sales managers in today’s hyper-competitive, global economy—by integrating current technology, research, and strategic thinking activities.
     

  • Selling Today: Partnering to Create Value, Global Edition (13e)

    • By Manning, Gerald L. Et Al
    • Published 04/04/2014
    • ISBN 9781292060170
    • In stock
     
    Title type
    Book
    $119.95
     
    For courses in Sales and Personal Selling. Selling Today: Partnering to Create Value helps students understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest numbe... Read more >
     

  • Services Marketing (6e)

    • By Lovelock, Christopher et al
    • Published 22/08/2014
    • ISBN 9781486002702
    • In stock
     
    Title type
    Book
    $149.95
     
    Services Marketing is well known for its authoritative presentation and strong instructor support. The new 6th edition continues to deliver on this promise. Contemporary Services Marketing concepts and techniques are presented in an Australian and Asia-Pacific context. In this edition, the very l... Read more >
     

  • Strategic Brand Management, Global Edition (4e)

    • By Keller, Kevin Lane
    • Published 01/10/2012
    • ISBN 9780273779414
    • Temporarily out of stock
     
    Title type
    Book
    $140.95
     
    For students, managers and senior executives studying Brand Management.  Keller’s market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using local... Read more >
     

  • The Practice of Public Relations, Global Edition (13e)

    • By Seitel
    • Published 21/06/2016
    • ISBN 9781292160054
    • In stock
     
    Title type
    Book
    $111.95
     
    For courses in public relations. Prepares Students for Public Relations Work with an Emphasis on Ethics and Contemporary, Real-world ApplicationsFeaturing an intensely practical approach that favors reasoning, justification, and applications that work, The Practice of Public Relations prepares ... Read more >
     

Pagination