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  • Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World (2e)

    • By Hemann, Chuck & Burbary, Ken
    • Published 09/05/2018
    • ISBN 9780789759603
    • In stock
     
    Title type
    Book
    $33.12
    $50.95
     
    Why hasn’t all that data delivered a whopping competitive advantage? Because you’ve barely begun to use it, that’s why! Good news: neither have your competitors. It’s hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data i... Read more >
     

  • Marketing: Real People, Real Choices, Global Edition (9e)

    • By Solomon, Michael R. et al
    • Published 10/11/2017
    • ISBN 9781292221083
    • In stock
     
    Title type
    Book
    $144.95
     
    For undergraduate Principles of Marketing courses. Real people making real choices Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Timely, relevant, and dynamic, ... Read more >
     

  • Contemporary Logistics, Global Edition (12e)

    • By Murphy, Paul R. & Knemeyer, A. M.
    • Published 29/10/2017
    • ISBN 9781292218007
    • In stock
     
    Title type
    Book
    $92.95
     
    For undergraduate and graduate courses in Logistics. A market-leading text, Contemporary Logistics eplores modern logistics from a managerial perspective. These are characterised by geopolitical tensions in parts of the world, steadily increasing trade, supply chain vulnerabilities caused by severe... Read more >
     

  • Integrated Advertising, Promotion, and Marketing Communications, Global Edition (8e)

    • By Clow, Kenneth E. & Baack, Donald
    • Published 11/09/2017
    • ISBN 9781292222691
    • In stock
     
    Title type
    Book
    $119.95
     
    Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of integrating all marketing communications and helps students understand how... Read more >
     
  • Popular Products


  • Principles of Marketing (7e)

    • By Armstrong, Gary et al
    • Published 24/08/2017
    • ISBN 9781488611841
    • In stock
     
    Title type
    Book
    $137.95
     
    A flagship marketing resource that provides an introduction to marketing concepts, strategies and practices with a balance of depth of coverage and ease of learning. Principles of Marketing keeps pace with a rapidly changing field, focussing on the ways brands create and capture consumer value. Pr... Read more >
     

  • Marketing Management: An Asian Perspective (7e)

    • By Kotler, Philip et al
    • Published 24/08/2017
    • ISBN 9781292089584
    • In stock
     
    Title type
    Book
    $139.95
     
    For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.   The world of marketing is changing everyday–and in order for students to have a competitive edge, they need... Read more >
     

  • Retail Management: A Strategic Approach, Global Edition (13e)

    • By Berman, Barry et al
    • Published 14/08/2017
    • ISBN 9781292214672
    • In stock
     
    Title type
    Book
    $116.95
     
    For courses in Retail Management. A contemporary text that helps students thrive in today’s retailing industry Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-define... Read more >
     

  • Marketing Communications: A European Perspective (6e)

    • By De Pelsmacker, Patrick et al
    • Published 01/08/2017
    • ISBN 9781292135762
    • Available on demand (O)
     
    Title type
    Book
    $99.95
     
    Marketing Communications: A European Perspective is the perfect resource for European students of marketing communications. Providing an extensive overview of the key concepts, techniques and applications of the field within a European context, it offers a fresh and comprehensive introduction to the... Read more >
     

  • Principles of Marketing, Global Edition (17e)

    • By Kotler, Philip & Armstrong, Gary
    • Published 27/07/2017
    • ISBN 9781292220178
    • In stock
     
    Title type
    Book
    $129.95
     
    Present five major themes using a clear and compelling customer-value approach The text’s innovative customer-value and engagement framework ties together key concepts, and details how marketing creates customer value and captures value in return. From beginning to end, this marketing proces... Read more >
     

  • Essentials of Services Marketing, Global Edition (3e)

    • By Wirtz, Jochen & Lovelock, Christopher
    • Published 04/05/2017
    • ISBN 9781292089959
    • In stock
     
    Title type
    Book
    $118.95
     
    Essentials of Services Marketing, 3e, is meant for courses directed at undergraduate and polytechnic students, especially those heading for a career in the service sector, whether at the executive or management level. It delivers streamlined coverage of services marketing topics with an exciting glo... Read more >
     

  • Consumer Behavior: Buying, Having and Being, Global Edition (12e)

    • By Solomon, Michael R.
    • Published 21/03/2017
    • ISBN 9781292153100
    • In stock
     
    Title type
    Book
    $143.95
     
    For courses in Consumer Behaviour. Beyond Consumer Behavior: How Buying Habits Shape Identity Solomon’s Consumer Behavior: Buying, Having, and Being deepens the study of consumer behaviour into an investigation of how having (or not having) certain products affects our lives. Solomon looks a... Read more >
     

  • Essential Guide to Marketing Planning (4e)

    • By Wood, Marian Burk
    • Published 06/02/2017
    • ISBN 9781292117522
    • Temporarily out of stock
     
    Title type
    Book
    $58.95
     
    Use this 4th edition to gain insights from the experiences of marketers worldwide and apply your knowledge to develop a marketing plan of your own. Chapters guide you through researching your market, analysing your competitive situation, objectives setting and deciding on marketing strategies to dev... Read more >
     

  • Marketing Strategy and Competitive Positioning (6e)

    • By Hooley
    • Published 20/01/2017
    • ISBN 9781292017310
    • Temporarily out of stock
     
    Title type
    Book
    $107.95
     
    Marketing Strategy and Competitive Positioning 6e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive adva... Read more >
     

  • Marketing Research, Global Edition (8e)

    • By Burns, Alvin C. & Bush, Ronald F.
    • Published 18/12/2016
    • ISBN 9781292153261
    • In stock
     
    Title type
    Book
    $123.95
     
    For courses in global marketing. Marketing Research: The FundamentalsThe Eighth Edition of Marketing Research continues to provide students with a “nuts and bolts” introduction to the field of marketing research. Intended for students with no prior background in marketing research, ... Read more >
     

  • Principles of Marketing: An Asian Perspective (4e)

    • By Kotler, Philip et al
    • Published 16/12/2016
    • ISBN 9781292089669
    • In stock
     
    Title type
    Book
    $127.95
     
    DescriptionFor Principles of Marketing courses that require a comprehensive text. Help students learn how to create value through customer connections and engagementIn a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningf... Read more >
     

  • International Marketing: An Asia-Pacific Perspective (7e)

    • By Fletcher, Richard & Crawford, Heather
    • Published 07/10/2016
    • ISBN 9781488611162
    • In stock
     
    Title type
    Book
    $145.95
     
    Global thinking, local relevance! International Marketing is a ground-up Australian text which has a unique and relevant perspective on the subject: looking through the lens of Australian and New Zealand export firms working with international partners as well as Asian businesses looking in... Read more >
     

  • Innovation and New Product Development (6e)

    • By Trott
    • Published 08/09/2016
    • ISBN 9781292133423
    • In stock
     
    Title type
    Book
    $119.95
     
    Innovation Management and New Product development is an established, text for MBA, MSc and advanced undergraduate courses on innovation management, management of technology, new product development and entrepreneurship. It is also widely used by practitioners of innovation. Now in its sixth edi... Read more >
     

  • Global Marketing (7e)

    • By Hollensen, Svend
    • Published 28/06/2016
    • ISBN 9781292100111
    • Temporarily out of stock
     
    Title type
    Book
    $127.95
     
    "All good marketing is local. Global companies know this and are going "glocal".There is also a trend towards the ‘Internet of Everything’, which revolutionizes the whole marketing discipline. Svend Hollensen has captured all the latest trends very well with the ... Read more >
     

  • The Practice of Public Relations, Global Edition (13e)

    • By Seitel
    • Published 21/06/2016
    • ISBN 9781292160054
    • In stock
     
    Title type
    Book
    $111.95
     
    For courses in public relations. Prepares Students for Public Relations Work with an Emphasis on Ethics and Contemporary, Real-world ApplicationsFeaturing an intensely practical approach that favors reasoning, justification, and applications that work, The Practice of Public Relations prepares ... Read more >
     

  • International Marketing and Export Management (8e)

    • By Albaum / Duerr / Josiassen
    • Published 08/06/2016
    • ISBN 9781292016924
    • In stock
     
    Title type
    Book
    $116.95
     
    International Marketing and Export Management 8e offers an accessible state-of-the-art text in international marketing. The book covers the evolving internationally competitive landscape that almost all firms and consumers find themselves acting in today. Consumers because they often make consumptio... Read more >
     

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