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  • Marketing: a Snapshot

    • By Valenzuela, Fredy
    • Published 25/11/2013
    • ISBN 9781486009275
    • In stock
     
    Title type
    Book
    $24.95
     
    “Marketing: A Snapshot” is a step-by-step guide to creating a marketing plan. This concise guide provides a high-level view of the critical marketing activities associated with the Marketing Process Concept. Students will learn how to confidently make marketing decisions in many diffe... Read more >
     

  • International Marketing and Export Management (8e)

    • By Albaum / Duerr / Josiassen
    • Published 08/06/2016
    • ISBN 9781292016924
    • In stock
     
    Title type
    Book
    $116.95
     
    International Marketing and Export Management 8e offers an accessible state-of-the-art text in international marketing. The book covers the evolving internationally competitive landscape that almost all firms and consumers find themselves acting in today. Consumers because they often make consumptio... Read more >
     

  • Global Marketing, Global Edition (9e)

    • By Keegan, Warren J. & Green, Mark C.
    • Published 29/03/2016
    • ISBN 9781292150765
    • In stock
     
    Title type
    Book
    $127.95
     
    For courses in global marketing. Familiarizes Students with Global Marketing and the Global Business EnvironmentMarking the 20th anniversary of this series of textbooks, this Ninth Edition of Global Marketing builds on the tradition and successes of previous editions. Its environmental and stra... Read more >
     

  • Essentials of Marketing Research, Global Edition

    • By Malhotra
    • Published 13/06/2014
    • ISBN 9781292060163
    • Temporarily out of stock
     
    Title type
    Book
    $119.95
     
    For courses in Marketing Research at two- and four-year colleges and universitiesAn engaging, do-it-yourself approach to marketing researchEssentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages students. B... Read more >
     
  • Popular Products


  • Consumer Behaviour (6e)

    • By Schiffman, Leon et al
    • Published 15/10/2013
    • ISBN 9781442561533
    • In stock
     
    Title type
    Book
    $156.95
     
    Consumer Behaviour explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of effective marketing strategies. In a clear and logical fashion, the authors explain consumer behaviour theory and practice, the use and importance of ... Read more >
     

  • Marketing Communications: Discovery, Creation and Conversations (7e)

    • By Fill
    • Published 23/05/2016
    • ISBN 9781292092614
    • Temporarily out of stock
     
    Title type
    Book
    $125.95
     
    In addition to an extensive theoretical foundation, Marketing Communications provides readers with a strongly applied perspective of this rapidly changing and fascinating discipline. Using case studies and examples of brands from around the world, plus invaluable support from the Institute of Practi... Read more >
     

  • Strategic Brand Management, Global Edition (4e)

    • By Keller, Kevin Lane
    • Published 01/10/2012
    • ISBN 9780273779414
    • Temporarily out of stock
     
    Title type
    Book
    $140.95
     
    For students, managers and senior executives studying Brand Management.  Keller’s market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using local... Read more >
     

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