For courses that integrate fashion, business, and economics; Fashion Merchandising; Survey of Fashion; Global Fashion Business.
Fashionomics gives students a fundamental understanding of economic principles and their direct application to the rational and decision-making of the fashion industry. From the Industrial Revolution to contemporary trends in textiles and fashion, this text explores business and economic theories through real-world, up-to-date examples applied to the fashion industry.
1. A Fashion History
2. The Language of Fashion
3. Fashion Economics
4. Fashion: Big Business
5. Profit = Success
6. Competition, the Stock Market, and Financial Measurement
7. Government Policies Affect Fashion
8. Dominating Segments of the Fashion Industry
9. Domestic and International Fashion Consumers
10. The Economic Impact of International Fashion Centers
11. International Fashion Economics
12. Trends in Fashionomics
For courses that integrate fashion, business, and economics; Fashion Merchandising; Survey of Fashion; Global Fashion Business.
Fashionomics gives students a fundamental understanding of economic principles and their direct application to the rational and decision-making of the fashion industry. From the Industrial Revolution to contemporary trends in textiles and fashion, this text explores business and economic theories through real-world, up-to-date examples applied to the fashion industry.
Hallmark Features:
Current articles, real-life examples, internet activities, and vivid illustrations bolster every chapter.
- These teaching and learning tools help students take away a thorough understanding of the theories and principles being covered.
Teaching resources are available to help instructors save time.
- PowerPoint slides offer an easy way to craft an effective lecture.
- An instructor’s guide is available to assist faculty with ideas for lectures, guest speakers, and student activities.
- The instructors guide includes tests for each chapter.
First two chapters can be used or omitted depending upon your course curriculum.
- Chapter one offers a historical review of fashion, while chapter two reviews fashion terms and the principles of the fashion industry.