Part I Reading theory
2 What is theory?
3 What is reading?
Part II Key thinkers and schools of thought
4 Liberal press theory
Reading: Mill, J.S. (1997 ) Of the liberty of thought and discussion, in Bromley, M. and OMalley, T. (eds) A Journalism Reader, London: Routledge, pp. 22-6.
5 F.R. Leavis
Reading: Leavis, F.R. (1930) Mass Civilisation and Minority Culture, Cambridge: Minority Press.
6 The Frankfurt school
Reading: Horkheimer, M. and Adorno, T.W. (2002 ) Dialectic of Enlightenment: Philosophical fragments, translated by Jephcott, E. Stanford, California: Stanford University Press. Excerpt from Chapter 4, The culture industry: enlightenment as mass deception, pp. 948.
7 Harold D. Lasswell
Reading: Lasswell, H.D. (1948) The structure and function of communication in society, in Bryson, L. (ed.) The Communication of Ideas, New York: Harper and Brothers, pp. 37-51.
8 The Columbia school
Reading: Lazarsfeld, P.F. and Merton, R.K. (1948) Mass communication, popular taste and organized social action, in Bryson, L (ed.) The Communication of Ideas, New York: Harper and Brothers, pp. 95118.
9 C. Wright Mills: Mass society theory
Reading: Mills, C.W. (1956) The mass society, in Mills, C.W. (ed.) The Power Elite, London: Oxford University Press, pp. 298-324.
10 The Toronto school
Reading: Innis, H.A. (1951a) The bias of communication, in The Bias of Communication, Toronto: University of Toronto Press, pp. 3360.
11 The Centre for Contemporary Cultural Studies
Reading: Hall, S. (1980c) Encoding/Decoding, in Culture, Media, Language: Working papers in cultural studies, 19729, Hall, S., Hobson, D., Lowe, A. and Willis, P. (eds), London: Hutchinson, pp. 12838.
Part III Approaches to media theory
12 Political economy
Reading: Herman, E.S. (1995) Media in the US political economy, in Downing, J., Mohammadi, A. and Sreberny-Mohammadi, A. (eds) Questioning the Media: A critical introduction, 2nd edition, London: Sage, pp. 77-93.
13 Public sphere
Reading: Habermas, J. (1974 ) The public sphere: an encyclopedia article, New German Critique 3 (1): 4955.
14 Media effects
Reading: Gauntlett, D. (2005) Ten things wrong with the media effects model, Theory.org.uk: the Media Theory Site, www.theory.org.uk/tenthings.html.
Reading: Todorov, T. (1990 ) Genres in Discourse, translated by Porter, C., Cambridge: Cambridge University Press, pp. 2738.
16 Feminist media theory
Reading: van Zoonen, L. (1994) Feminist Media Studies, London: Sage, pp. 1118, 218.
17 Cultural theory
Reading: Williams, R. (1961) The Long Revolution, Orchard Park: Broadview Press, pp. 5770.
18 New Media
Reading: Jenkins, H. (2006) Convergence Culture: Where old and new media collide, New York and London: New York University Press, pp. 2-10.
Reading: Baudrillard, J. (1994 ) The implosion of meaning in the media, in Simulacra and Simulation, translated by Glaser, S.F., Ann Arbor: University of Michigan Press, pp. 7986.
20 The information society
Reading: Webster, F. (2002) Theories of the Information Society, 2nd edition, London: Routledge, pp. 821.
Part IV Media theory in context
Reading: Hesmondhalgh, D. (2007) The Cultural Industries, 2nd edition, London: Sage, pp. 38.
Reading: Barthes, R. (1977 ) The death of the author, in Image Music Text, translated by Heath, S., London: Fontana, pp. 1428.
Reading: Ang, I. (1991) Audience-as-market and audience-as-public, in Desperately Seeking the Audience, London: Routledge, pp. 2632.
24 Audiences as producers
Reading: Shirky, C. (2008) Here Comes Everybody: How change happens when people come together, London: Penguin, pp. 55-66.