Business Travel: Conferences, Incentive Travel, Exhibitions, Corporate Hospitality and Corporate Travel

Rob Davidson, Visiting Lecturer in Tourism, University of Chambery, Montpelier and Lille and formerly education and Training Manager at the British Tourism Authority
Beulah Cope, University of the West of England
Title Business Travel: Conferences, Incentive Travel, Exhibitions, Corporate Hospitality and Corporate Travel
Edition 1st
ISBN 9780582404441
ISBN 10 0582404444
Published 18/12/2002
Published by Pearson United Kingdom
Pages 304
Format Paperback
Out of stock
 
Total Price $136.95 Add to Cart
Description

For all undergraduate, postgraduate and diploma students of Travel and Tourism this book provides a comprehensive, in-depth study of the business tourism market worldwide, an analysis of the relevant theoretical issues and a detailed investigation of the practice of managing and organising facilities for the business travel and tourism market. Both theoretical and practical issues are illustrated by extensive case-studies and end-of-chapter discussion questions allow students to test their knowledge and understanding.

Suitable for advanced level courses in business travel offered by the Guild of British Travel Agents and practitioners involved in the distribution and/or supply of business travel and tourism services.

Table of contents

PREFACE
ACKNOWLEDGEMENTS
1 INTRODUCTION TO BUSINESS TRAVEL
Case-study: EIBTM: a new look for the 21st century
2 INDIVIDUAL BUSINESS TRAVEL
Case-study: The Guild of European Business Travel Agents and the UK’s Guild of Business Travel Agents
Case-study: Business Travel International
3 THE MEETINGS INDUSTRY
Case-study: The Austria Center, Vienna
Case-study: Meeting in Madrid
4 INCENTIVE TRAVEL
Case-study: Iceland as an incentive destination
Case-study: Golf developments in Scotland
5 THE EXHIBITIONS INDUSTRY
Case-study: National Starch & Chemical
Case-study: CeBIT, Hanover
References
Glossary of terms
6 CORPORATE HOSPITALITY
Case-study: Legoland, Windsor
7 THE BUSINESS AND PLEASURE INTERFACE
APPENDIX 1 KEY BUSINESS TRAVEL ASSOCIATIONS

Features & benefits

  • Written by experienced lecturers specialising in business travel teaching and research.
  • A comprehensive and in-depth study of the worldwide business tourism market.
  • Packed with detailed case studies and examples.
  • Covers topical issues such as the use of information and communications. technology, return-on-investment, ethical issues and the impact of terrorism on business travel.
  • Strong pedagogical structure includes learning objectives, suggestions for further research, a comprehensive glossary of terms and full references.