Planning, Implementing, and Evaluating Health Promotion Programs: A Primer provides students with a comprehensive overview of the practical and theoretical skills needed to plan, implement, and evaluate health promotion programs in a variety of settings. The Sixth Edition features updated information throughout, significantly re-worked Chapters 2 and 3 for a more streamlined presentation, a more robust supplements package, and more information on program management and administration. It has been thoroughly reviewed by both practitioners and professors to reflect the latest trends in the field.
"[Planning, Implementing, and Evaluating Health Promotion Programs: A Primer] provides a very clear and concise explanation on how to develop a Health Promotion Program. The book provides excellent examples and activities for application of Program Planning as well as ties in each step so the final process makes sense. I also like that the book prepares and encourages students to take the CHES exam as well as gives them the tools they need to be successful.”
– Aimee Richardson, Adjunct Faculty, American University, Washington, DC
1. Health Education, Health Promotion, Health Educators, and Program Planning
Part One: Planning a Health Promotion Program
2. Starting the Planning Process
3. Models for Program Planning in Health Promotion
4. Assessing Needs
5. Measurement, Measures, Measurement Instruments and Sampling
6. Mission Statement, Goals, and Objectives
7. Theories and Models Commonly Used for Health Promotion Interventions
9. Community Organizing and Community Building
Part Two: Implementing a Health Promotion Program
10. Identification and Allocation of Resources
11. Marketing: Making Sure Programs Respond to Wants and Needs of Consumers
12. Implementation: Strategies and Associated Concerns
Part Three: Evaluating a Health Promotion Program
13. Evaluation: An Overview
14. Evaluation Approaches and Designs
15. Data Analysis and Reporting
Appendix A: Code of Ethics for the Health Education Profession
Appendix B: Cost-Benefit and Cost-Effectiveness as a Part of the Evaluation of Health Promotion Programs
Jim McKenzie was the first to come out with a book that combines program planning, implementing, and evaluating all in one place. A Professor at Penn State Hershey and a Professor Emeritus at Ball State University, he is Master Certified Health Education Specialist (MCHES). He also serves as the Coordinator of the Division Board of Certified Health Education Specialists of the National Commission for Health Education Credentialing.
Brad Neiger is the chair of the Health Science Department at Brigham Young University. Brad has also served in the field within the Utah State Department of Health and the National Health Institute.
Rosemary Thackeray is an Associate Professor at Brigham Young University. She has revised the marketing chapter, her area of expertise.