Economics and the Business Environment (3e)

Economics and the Business Environment’ presents the essential principles of microeconomics and macroeconomics applied to the world of business while also looking at wider, topical business issues, such as business strategy, corporate social responsibility, ethics and the state of the global environment in which we live.

"The best basic economics book available for post graduate level."
Professor Claus Westh, Department of Business, Business Academy Copenhagen North, Denmark

Guided tour    

Preface                       

Custom publishing     
Acknowledgements   

Part A - Introduction                                                                                             

Chapter 1: Business and the economic environment                                               

Part B - Markets, demand and supply                                                                 

Chapter 2: The working of competitive markets                                                      
Chapter 3: Demand and the consumer                                                                    
Chapter 4: Supply decisions in a perfectly competitive market                               

Part C - The microeconomic environment of business                                        

Chapter 5: Pricing and output decisions in imperfectly competitive markets         
Chapter 6: Business growth and strategy                                                                 
Chapter 7: Multinational corporations and business strategy in a global economy 
Chapter 8: Labour and employment                                                                          
Chapter 9: Government, the firm and the market                                                    

Part D - The macroeconomic environment of business                                       

Chapter 10: The economy and business activity                                                        
Chapter 11: National macroeconomic policy                                                              
Chapter 12: The global trading environment                                                             
Chapter 13: The global financial environment                                                            

Web appendix
Key ideas       
Glossary         
Index  

• All cases thoroughly updated

• Several new boxes, including business strategies in recessionary times, the Internet and labour mobility, and from golden to temporary fiscal rules

• Complete coverage of the of the credit crunch, financial crisis and measures to promote recovery

• New co-author, Elizabeth Jones, from the University of Exeter

• Key ideas run through the book and are examined in different contexts

• New terms are clearly explained when they first appear

• A vast range of cases demonstrate how economics can be used to understand real business situations, such as the London Olympics, investing in China and companies such as Samsung, Dyson, Body Shop and The Gap. 

• Covers the application of game theory to business situations, transactions cost analysis, the economics of entrepreneurship, business ethics and corporate social responsibility and the competitive advantage of nations.

John Sloman is Director of the Economics Network – the economics subject centre of the Higher Education Academy – based at the University of Bristol. He is the author of several best-selling textbooks in economics used by students across the world, and also published by Pearson Education.

Elizabeth Jones is a Teaching Fellow in Economics and her teaching interests include the economics of education, health care and poverty issues. She delivers the core first year modules in Economics at the University of Exeter, as well as teaching the Economics of Social Policy.