Research Methods for Leisure and Tourism (4e)

Now in its fourth edition, Research Methods for Leisure and Tourism has quickly become the ultimate reference text for both students undertaking academic research and practising managers.

This book combines comprehensive coverage of a wide variety of qualitative and quantitative research methods with in-depth step-by step guidance through research software including Excel, SPSS and NVivo.

PART ONE - Preperation
1. Introduction to research: what, why and who?
2. Approaches to leisure, sport and tourism research
3. Starting out - research plans and proposals
4. Research ethics
5. The range of research methods
6. Reviewing the literature

PART TWO - Data Collection
7. Secondary data sources
8. Observation
9. Qualitative data collection
10. Questionnaires - surveys, design and coding
11. Experimental methods
12. The Case Study method
13. Sampling

PART THREE - Data Analysis
14. Analysing secondary data
15. Analysing qualitative data
16. Survey analysis
17. Statistical analysis

PART FOUR - Communicating Results
18. Preparing a research report

• The new fourth edition has been fully updated throughout and includes three brand new chapters:
• Research ethics
• The case study method
• Experimental methods
• A new spreadsheet analysis section on Excel is included in addition to SPSS and PASW, giving you the most relevant and widely used tools for your research project
• An update of the PASW/SPSS statistical package material to version 18 and NVivo to version 8, ensuring you are up to date with the latest software

• Coverage of both qualitative and quantitative research methods, ensuring a balanced analysis
• Practical guidance on conducting research and writing reports, showing you the ‘how’ as well as the ‘what’
• Detailed coverage of research ethics, the development of conceptual frameworks for research, the use of case study method and analysis of qualitative data, giving you everything you need to conduct your project
• International case studies and examples from leisure and tourism literature, giving you a true relevance to your learning
• Questions, exercises and further reading for each chapter, enabling you to practice what you have learnt