Business Economics (2e)

With its clear writing style and integration of theory with practical material, this book is a welcome introduction to business economics for undergraduate and postgraduate students of Business and Management.  The book is particularly relevant to MSc and MBA students taking Business Economics for the first time. Recognising that there is a gap between economics and business, the second edition of Business Economics blends traditional economic theory with an examination of how business economics can influence such areas as business strategy. Emphasising the practical business applications of economic theory through the use of case studies and assignment questions, this student-centred text gives a flavour of the economic debates that surround economic policy in a clear and non-technical way.  The Modular Texts in Business and Economics series is tailored to the needs of today's students and lecturers, delivering accessible texts for modular courses. Each book provides a lively introduction to the core disciplines of modern business and management degrees.

1. The Domestic Economic Environment
2. The International Economic Environment
3. Macroeconomic Issues
4. Structure of the Economy
5. Organisation of Firms and Markets
6. Business Objectives
7. Demand in Theory and Practice
8. Costs in Theory and Practice
9. Pricing in Theory and Practice
10. Investment in Theory and Practice
11. Business Strategy and Business Economics
12. Governmnet and Business

• Thoroughly updated to take account of recent developments in the area.
• Contains a stronger decision making framework.
• Macroeconomic coverage has been extended to two chapters.
• As well as more traditional topics such as business objectives, demand, costs, pricing and investment decisions, new topics such as the new economy and the economics of e-commerce, are covered.
• Examines globalisation and the international economic environment, the single currency and international business strategy.

• A concise and accessible introduction to business economics, assuming no prior knowledge.
• Provides a careful balance between theory and practice.
• Contains numerous up-to-date case studies with worked solutions and suggested guidelines.
• Includes useful weblinks.
• Contains a wide variety of self-study questions and exercises.
• Has a strong decision making framework.
• Covers the new economy and the economics of e-commerce.
• Examines globalisation and the international economic environment, the single currency and international business strategy.