Modern Business Administration (6e)

The sixth edition of this popular introductory text on business administration and management has been fully updated to incorporate the latest issues.

PART 1 MANAGEMENT PRINCIPLES
1. Nature of Management
2. Business and its External Environment
3. Corporate Strategy and Planning
4. Organizing
5. Directing
6. Controlling
PART 2 MANAGEMENT IN ACTION
7. Marketing and Sales Management
8. Production
9. Human Resource Management
10. Administrative Management

• Clear arrangement of text with chapter objectives, summaries, review sections, assignments, questions and problems.
• Includes assignments at the end of each chapter.
• Includes expanded sections on topical issues such as management of non-profit organisations, administrative developments in electronic trading and the environment.