In this Section:
1) Brief Table of Contents
2) Full Table of Contents
Chapter 1: Persuasion in Your Life
Chapter 2: Ethical Dimensions of Persuasion
Chapter 3: Theories of Persuasion
Chapter 4: Argumentation
Chapter 5: Visual Persuasion
Chapter 6: Persuasion and New Media
Chapter 7: Persuasive Public Campaigns
Chapter 8: Persuasion and Personal Relationships
Chapter 9: Persuasive Dimensions of Nonverbal Communication
Chapter 10: Persuasive Dimensions of Health Communication
Chapter 11: Persuasion in Business and Professional Contexts
Chapter 12: Persuasive Presentations
Chapter 13: Persuasive Humor
2) Full Table of Contents
Chapter 1: Persuasion In Your Life
Defining Persuasion
An Overview to Studying Persuasion In Your Life
Discussion Questions
Summary
Chapter 2: Ethical Dimensions of Persuasion
Defining Ethics
The Importance of Ethics
Ethical Considerations
Ethical Responsibility
Ethical Perspectives
Summary
Chapter 3: Theories of Persuasion
What is theory?
Early Theories
Social Theories
Tension Reduction Theories
Summary
Chapter 4: Argumentation
Argumentation not Arguing
Locating Examples of Argumentation
Defining Argumentation
Warrants: The Heart of Argument
Summary
Chapter 5: Visual Persuasion
Visual Communication Defined
Visual Culture
Does the Visual Argue?
The Visual Narrative
Visual Persuasion in Advertising
Visual Campaigning
Summary
Chapter 6: Persuasion and New Media
Traditions of Technological Development
Social Networking
The Inherent Persuasiveness of Social Networking
Voyeurism and Surveillance
Business and Influence
Summary
Chapter 7: Persuasive Public Campaigns
Foundation of Persuasive Public Campaigns
Advertising as Persuasion
The Advertising Process
Types of Advertising
Public Relations as Persuasion
The Public Relations Process
Types of Public Relations
Crisis Management
New Media and Persuasive Public Campaigns
Summary
Chapter 8: Persuasion and Personal Relationships
Power Defined
Six Principles of Power
Influence Goals in Interpersonal Relationships
Verbal Power Plays
Nonverbal Behaviors that Increase Power
Persuasion and Power Across Interpersonal Relationships
Summary
Chapter 9: Persuasive Dimensions of Nonverbal Communication
Nonverbal Communication as Persuasion
Environment
Proxemics
Kinesics
Touch
Physical Appearance
Face and Eyes
Summary
Chapter 10: Persuasive Dimensions of Health Communication
Defining Health and Health Communication
Interpersonal Issues of Health
Mediated Persuasion in Health Messages and Campaigns
Summary
Chapter 11: Persuasion in Business and Professional Contexts
Persuasion in Business and Professional Contexts
Using Persuasion to Get the Job
Persuasion On the Job
Summary
Chapter 12: Persuasive Presentations
Persuasive Presentations In Your Life
Determining Your Persuasive Purpose
Consider the Audience
Organizing Your Persuasive Presentation
Types of Arguments
Standards for Argument and their Fallacies
Summary
Chapter 13: Persuasive Humor
What is Humor?
Three Theories of Humor
Persuasive Effects of Humor
Persuasive Uses of Humor
The Limits of Humor in Persuasion
Summary