For upper-level undergraduate and graduate-level courses in Social Psychology, Applied Social Psychology and Applied Psychology.
Hailed as a classic in a newly developing field — and widely adopted for its broad coverage, clear writing, empirical base, and interdisciplinary focus —this text examines many of the ways in which social psychology has been and is being used to solve real-world problems. Comprehensive in scope, it begins with an overview of the field and relevant social psychological theories; then provides extended illustrations of its major research methods; explores each of the main areas of application in general and a specific subtopic in each area in depth; and concludes with a discussion of applying theories to achieve social change.
1. Applying Social Psychology — Typical Features, Roles, and Problems.
2. Theories in Applied Social Psychology.
II. METHODS OF OBTAINING KNOWLEDGE.
3. Survey Research — The Quality of Life, and Sexuality.
4. Experiments — Soliciting Donations.
5. Correlational Research — Leadership.
6. Quasi-Experimental Studies — Effects of Television.
7. Evaluation Research — Drug Prevention Programs.
III. AREAS OF APPLICATION.
8. Educational Settings — Intergroup Relations and Learning.
9. Diversity Issues — Gender and Ethnicity.
10. Organizational Settings — Job Satisfaction.
11. Environmental Issues — Energy and Resource Conservation.
12. Health and Health Care — Smoking.
13. Mass Communication — Media Content and Effects.
14. Consumer Issues — Advertising.
15. Legal Issues — Research on the Legal System.
IV. ACHIEVING SOCIAL CHANGE.
16. Activism for Social Change.
17. Influencing Public Policy.