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- Published
16/12/2005
- ISBN
9780733970047
- Format
Book
For undergraduate courses in Marketing Research.Marketing Research: an applied orientation 3e contains a comprehensive coverage of qualitative and quantitative research. The content is practical and up-to-date, and is based on an applied and managerially focused approach. Mathematics and statis...
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By Malhotra, Hall, Shaw & Oppenheim
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- Published
05/03/2013
- ISBN
9781486014736
- Format
Book
By Sudarsanam
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- Published
08/01/2007
- ISBN
9780131888654
- Format
Book
By Keller
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- Published
01/06/2008
- ISBN
9780132089968
- Format
Book
For Business-to-business marketing courses.Anderson builds the book around a framework of understanding, creating, and delivering value.
By Anderson & Narus
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- Published
22/12/2008
- ISBN
9781442503304
- Format
Book
The Business of Writing is a user-friendly book on written communication, intended for tertiary students in business courses. The authors all teach and work with students on a day-to-day basis and so are very familiar with students’ needs, particularly that of being able to communicate we...
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By Manalo E, Wong-Toi G, Trafford J
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- Published
10/01/2012
- ISBN
9780132599023
- Format
Book
For introductory courses in IT Security. A strong business focus through a solid technical presentation of security tools. Boyle/Panko provides a strong business focus along with a solid technical understanding of security tools. This text gives students the IT security skills they ...
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By Panko*
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- Published
16/05/2012
- ISBN
9780273726104
- Format
Book
Do you want to be at the cutting edge of this dynamic and exciting subject? This text delivers the latest research, current thinking and practice, and looks at future trends, as well as covering new topics such as effectuation, entrepreneurial opportunities and habitual entrepreneurs'.This hig...
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By Carter, Jones-Evans
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- Published
12/12/2011
- ISBN
9781442545830
- Format
Book + Disk
This book has been written primarily for accountancy students in their second year of study. It focuses on the practical aspects of intermediate financial accounting, complemented by a discussion of the underlying theory. This text is particularly suitable for students of the NZ Diploma in Business ...
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By Smart M, Awan N, Baxter R
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- Published
25/10/2010
- ISBN
9780138010140
- Format
Book
For undergraduate-level courses in Electronic Commerce.Explore the essential concepts of electronic commerce. Written by experienced authors who share academic as well as real-world practices, this text features exceptionally comprehensive yet manageable coverage of a broad spectrum of EC essentials...
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By Turban, King, Lang*
Pagination